Successful companies see investment in internal communication as critical to riding the economic downturn. Companies with high employee engagement outperform competitors in profits, share value and new product launches. Firms are also increasingly using social networks, blogs, podcasts and video to motivate, inform and engage staff.
British business could add billions to profitability if it invested more effectively in internal communications (IC) that engage, motivate and listen to employees, says a new report from Headlines Corporate News.
The UK’s most robust companies have a strong culture of communicating with their employees and see this as critical to continued success during the downturn.
Called Strategic Internal Communications: Communication, Human Capital and Financial Success, the latest Headlines study combines exclusive surveys of IC leaders among UK companies with the latest industry research from across the world on how internal communication drives staff engagement and delivers measurable improvements in business performance.
