From B2B Marketing Online
Websites have officially become the most important media for business decision makers, according to new research by the AOP (Association of Online Publishers).
The study claims that 97 per cent of business decision makers polled cite the web as the ‘most used’ form of media, whilst 60 per cent of respondents regard business websites as “essential tools”.
Websites were also shown to have achieved a dominant role in the decision-making and purchasing process for businesses, with just over 50 per cent suggesting that the Internet is their first port of call. However, this suggests that traditional media (specifically print and events) still plays a significant, if minority, role in this process.
