From Adferro
A new report claims that marketers may struggle during 2009 as potential customers may be put off opening messages due to the sheer amount they are receiving.
The 2009 Marketing Almanac by ExactTarget found that 48 per cent of marketers are planning to increase the use of email marketing.
It also found that marketers are planning to use a wider variety of messaging mediums alongside email marketing, with an increase in SMS text messaging expected during the year.
Morgan Stewart, director of research and strategy for ExactTarget, said it will be “more important than ever” to deliver “relevant, timely information” to consumers.
