Journalists go fellwalking with Prince William:

From Hold the Front Page

Reporters from Cumbria enjoyed a taste of the great outdoors and an audience with Prince William.

Journalists from Carlisle daily the News and Star and Cumberland and Westmorland Herald went fellwalking with the Prince as he chatted with homeless young people involved with local charity Centrepoint.

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I’ve not done fellwalking with royalty but I’ve been firewalking with Tony Robbins! Do I win a prize?

Spurs probe ‘Bent Twitter rant’

Some interesting developments of how Twitter is causing a stir in the sporting world have occured recently. We have discussed business opportunities for social networking but you have to be careful what you say because it can create problems if you let your heart rule your head.

From BBC Sport Website

Tottenham are investigating comments allegedly made by striker Darren Bent accusing Spurs chairman Daniel Levy of disrupting his move to Sunderland.

A foul-mouthed rant on social network site Twitter purports to have been posted by Bent. One of the tweets said: “Do I wanna go to Hull? No. Do I wanna go to Stoke? No. Do I wanna go to Sunderland? Yes.”

A Spurs spokesman told BBC Sport: “We shall ascertain whether or not it is a genuine posting from Darren.” He added: “If it is, it will be dealt with as an internal matter.”

The Twitter account in question was taken down from the service on Friday morning.

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Twitter can breathe life into older content

Yesterday afternoon I made four Twitter posts which listed all the external organisations featured in each of the last four issues of the LINX magazine, HotLINX. Each one included a link to the respective PDF they featured in. The result of this communication went well thanks largely to users interested in Extreme Networks.

Extreme featured in HotLINX17 which was published back in February and one of my followers saw my Tweet and decided then to re-Tweet it for their followers. This in turn was re-Tweeted again by further users. In total it was posted nine times resulting in 50 additional downloads inside an hour. This has led to me gaining new followers and our magazine gaining a wider readership.

The message is clear – there are people out there who are interested in what we are saying in the LINX magazine but if they don’t know about it, they can’t do anything about that information. If they are given the choice they can at least decide how to react to it.

Recession encouraging businesses to take marketing online

Article source: www.businessstrata.com

Growing businesses have been encouraged to embrace online advertising by the economic downturn, according to an expert.

Eva Berg-Winters, senior manager and new media specialist at PricewaterhouseCoopers, said her “gut feeling” was that the downturn has “enhanced” the movement from traditional direct marketing to web-based solutions.

However, she added that firms should not necessarily believe that the internet is immune from the effects of the economic climate.

“Do what you feel, not what I say!”

Earlier this evening I was travelling on a bus with my daughter and she was working on the words and pictures of her own comic. She’s done a really good job with excellent drawings and a vivid and funny story to go with it. What got me was the point where she asked me about what to do for the next part. I said her that it was totally up to her as it was her ‘publication’. What did it matter what I thought?

There was a real reluctance to do that which, while understandable for a 10 year-old, was rather sad too. As I explained, there will be enough people in her life telling her how to live it without letting someone (i.e. me) dictate how her own work should look. Having said this her childhood is dominated by rules from us as parents and from school teachers too – has her freewill already been damaged?

Presentation Skills

This presentation is focused on making presentations as a marketing manager but it contains so much good information, you will find something of benefit whoever you make a business presentation to.

Presentation Skills For MARKETING Managers

View more presentations from Yodhia Antariksa.

Stephen Fry on copyright

News article on the BBC website by Rory Cellan-Jones

At an event in London last night, the writer, actor, and gadget fan Stephen Fry launched a surprisingly ferocious attack on the music and movie industries over the way they have acted to defend their copyright.

Even he seemed surprised, asking on Twitter as he left the stage: “Have I laid myself open to attack?” and: “Hope I’m not misunderstood. Such a pity if I get misrepresented as a ‘help yourself and be a pirate’ advocate.”

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Posted on alphainventions.com

Developing a brand the BBC way

The BBC identity is used in many ways

The BBC is a British institution and in broadcasting terms has long stood for quality and impartiality. There will be some who would question the latter part of that statement but in terms of its brand, the acronym BBC needs no introduction and is recognisable all over the world. Whether it’s in radio, television or online, it is a trusted purveyor of good and meaningful content.

The BBC logo forms an important part of its identity and it has seen a massive transition over the years as the corporation evolves to meet the needs of an ever-changing media landscape.

Take a look at this article on the development of the BBC logo on their website. The closing paragraph neatly sums the whole ethos of what the Beeb has sought to achieve over more than 80 years.

The story of the BBC brand is – like most brands – one of consistency and reinvention. Over the years of its history, it has become one of the most distinctive brands internationally, now used across a variety of platforms and recognised with immediacy and clarity by millions of people around the world.

When does a newsletter become a magazine?

HotLINX - newsletter or magazine?

When our company newsletter first launched in the year 2000, it was issued as an occasional, member only document. Over time it has developed to become a regular quarterly publication read by stakeholders right across the Internet industry.

Traditionally the newsletter contained just eight A4 pages with a print run of around 500 copies but it now maintains a 16 page format with an increased circulation of 1250. Each issue is now also downloaded a further 1000 times a quarter from our website.

I’ve noticed that despite the increased number of pages it is still referred to as a newsletter which doesn’t bother me greatly but I personally think it is far more than that. Maybe I’m getting a little defensive because I design, write and sub-edit the thing.

10 strategies for making the most of trade shows

Internet World trade show

Trade shows don’t have the importance they once did in the business world primarily due to the development of the Internet and on-line services but they are still a great way to take your product to the wider world.

If you’ve had mixed results from exhibiting at shows in the past, you probably need to look at how you can make a better impact at these events.You may have seen the foot-fall at your stand but did you get the right type of visitor to convert them into sales. Ultimately, did you see a return on your investment for participating?