Article source: www.businessstrata.com
Growing businesses have been encouraged to embrace online advertising by the economic downturn, according to an expert.
Eva Berg-Winters, senior manager and new media specialist at PricewaterhouseCoopers, said her “gut feeling” was that the downturn has “enhanced” the movement from traditional direct marketing to web-based solutions.
However, she added that firms should not necessarily believe that the internet is immune from the effects of the economic climate.
