Orbell Communications

Communicating Your Message

Archive for November, 2009

Communications Overload at the NHS Primary Care Trust

Posted by jorbell on November 23, 2009

You couldn’t make this up:

Head of Communications
£42252 – £49852 per annum

Our client, an NHS Primary Care Trust, based in east London is looking for a Head of Communications to join their Team. The role will report directly to the Assistant Director of Communications and will be responsible for managing the Communications Manager.

Quoting the Tax Payers’ Alliance (TPA) where the advertised job is described in full.

As you can read in the comments, it’s the hierarchy of command which is the most astonishing thing about this role: They have a Director of Comms, an Assistant Director of Comms, a Head of Comms, and a Comms Manager. How can that be justified?

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Job Vacancy: Marketing & Communications Executive

Posted by jorbell on November 10, 2009

The London Internet Exchange (LINX) is a mutually owned membership association for operators of Internet Protocol networks. It provides a neutral interconnection facility and peering platform, known as an Internet Exchange Point (IXP), and represent the interests of its members on matters of public policy.

LINX currently has a vacancy for a Marketing & Communications Executive. This position offers the opportunity to work at the heart of the Internet Industry in a dynamic team-motivated environment. LINX can offer you – in addition to an attractive remuneration package with benefits that include private health cover – life insurance, pension and income protection.

For more information please visit: https://www.linx.net/job/markcom.html

Please note: No agencies! Unsolicited emails or phone calls are not welcome.

Posted in Business, Internet, Marketing, News, career, training | Tagged: , , , , | 1 Comment »

Newsletter Checklist #4 – ‘What is the schedule for production’

Posted by jorbell on November 6, 2009

A final set of questions to consider when writing a newsletter are when do your readers need to receive your newsletter, has adequate time been built in to cover production and printing, who are you relying on to produce content or deliver copies and have you allowed time for thorough proof reading and sign-off procedures?

I hope these brief (unformatted) checklists were useful to you. I shall return to this topic in due course to give a more detailed overview of the topic.

As alays, if anyone has any questions feel free to contact me.

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Newsletter Checklist #3 – ‘What should it look like?’

Posted by jorbell on November 5, 2009

Additional questions to consider when writing a newsletter are what the most suitable format is (print, email, PDF, paper stock, colours etc), how many pages, what type of imagery should be used and will anyone else be contributing content?

The final checklists for newsletter production will be published tomorrow.

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Newsletter Checklist #2 – ‘Who is my readership?’

Posted by jorbell on November 4, 2009

Additional questions to consider when writing a newsletter are What type of person will be reading the newsletter, what is the appropriate style and tone of the publication, what impression do you want to make, do you want feedback and will this be managed and who else is writing for your market and how?

Further checklists for newsletter production will be published over the coming days.

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Newsletter Checklist #1 – ‘Why am I writing a newsletter?’

Posted by jorbell on November 3, 2009

Questions to consider when writing a newsletter are what do you want to achieve by having such a publication, what are the long-term goals, how often will it be published and how will you judge its success or failure? You also need to consider the format. Will it be print only, email or PDF download?

Further checklists for newsletter production will be published over the coming days.

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Businesses that blog get 55% more visitors

Posted by jorbell on November 2, 2009

From FurlongPR

Based on a survey in August of 1500 businesses by Hubspot, those that blogged had 55% more visitors, 97% more inbound links and 434% more indexed pages.

Most businesses accept, even if they don’t anticipate these sort of figures, that a blog will revolutionise their static corporate website, but trying to get momentum for that internally can be a trying business. Who’s going to write it, what will it look like, who’s going to build it.

Read full story

Posted in Blogging, Business, Marketing, Publicity, Research, branding, social networking | Tagged: , , , , , , , , , , , , | 1 Comment »