My First Business Public Speaking engagement

I’ve been away these past few days hence a break from these pages but I wanted to recap on my first experience of public speaking beyond best man speeches and a few words to work colleagues at staff meetings.

I was speaking on the topic of social networking at LINX66, the quarterly membership meeting for the London Internet Exchange. This is an event for up to 130 Internet industry professionals notably operators of Internet Protocol networks. What’s more there were dozens more watching on the webcast. This made for a tough first gig as the Internet community have tended to be fairly unforgiving towards marketing people talking on non-technical subjects in my experience.

10 strategies for making the most of trade shows

Internet World trade show

Trade shows don’t have the importance they once did in the business world primarily due to the development of the Internet and on-line services but they are still a great way to take your product to the wider world.

If you’ve had mixed results from exhibiting at shows in the past, you probably need to look at how you can make a better impact at these events.You may have seen the foot-fall at your stand but did you get the right type of visitor to convert them into sales. Ultimately, did you see a return on your investment for participating?