Twitter can breathe life into older content

Yesterday afternoon I made four Twitter posts which listed all the external organisations featured in each of the last four issues of the LINX magazine, HotLINX. Each one included a link to the respective PDF they featured in. The result of this communication went well thanks largely to users interested in Extreme Networks.

Extreme featured in HotLINX17 which was published back in February and one of my followers saw my Tweet and decided then to re-Tweet it for their followers. This in turn was re-Tweeted again by further users. In total it was posted nine times resulting in 50 additional downloads inside an hour. This has led to me gaining new followers and our magazine gaining a wider readership.

The message is clear – there are people out there who are interested in what we are saying in the LINX magazine but if they don’t know about it, they can’t do anything about that information. If they are given the choice they can at least decide how to react to it.

10 strategies for making the most of trade shows

Internet World trade show

Trade shows don’t have the importance they once did in the business world primarily due to the development of the Internet and on-line services but they are still a great way to take your product to the wider world.

If you’ve had mixed results from exhibiting at shows in the past, you probably need to look at how you can make a better impact at these events.You may have seen the foot-fall at your stand but did you get the right type of visitor to convert them into sales. Ultimately, did you see a return on your investment for participating?

Live Person – real time chat with an expert

A very interesting site has just been brought to my attention called Live Person.

If you need advice on a particular subject there are dozens (if not hundreds) of experts available to chat with instantly with your question. Initially the service is available free to try but payment is nominal after that.

For instance, if you had query on personal development, you follow the menu bar link where a list of experts are online to help. Many are available to speak to for as little as $0.50 per minute but the increases to over $10 depending on the individual or service offered.

You can register to become an expert for free but note that Apple is not supported at present. Please read their system requirements.

I recommend you take a look as none of us are experts at everything. It is certainly worth considering as a way of saving time rather than looking aimlessly for information via web searches.

For your benefit I have added the Live Person link to the Blogroll in the right hand menu bar.