Orbell Communications

Communicating Your Message

Archive for November, 2008

Confident Body Language: Research Shows It’s The Key!

Posted by jorbell on November 29, 2008

Original source: http://www.streetdirectory.com

It’s easy to assume that our feelings determine our behavior, and not the other way around. For example, most of us assume that if a person “acts” very confident it is because that person “feels” very confident. But there’s plenty of new research to prove that it also works the other way around. Many studies have shown that adopting confident body language can actually make you feel more confident!

Another great example of this mind-body commection is a study that showed holding a pencil between your teeth for 15-20 minutes (forcing you to smile) actually makes people feel happier. This is significant because it strongly suggests that changing what you do with your physical body will actually change your emotions too. The implications of this are huge, especially in the area of personal development.

Read Full Story: www.streetdirectory.com

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Don’t Let Hard Times Derail Your Advertising

Posted by jorbell on November 27, 2008

By Steve McKee

Life is not a zero-sum game.

O.K., maybe in politics it is. If your candidate wins, the other guy loses. That’s one reason why political advertising tends to get increasingly malevolent as campaigns approach their climax. (Fasten your seat belt, because this year’s campaign season looks to be worse than ever.)

In commerce, however, it’s possible for competing companies to all win. Innovation and advances in productivity actually enlarge the pie, making it unnecessary for competitors to fight over the same slice. That’s why vitriolic advertising is not the norm in a free economy.

Right now, however, our economy isn’t so free. The mortgage meltdown and credit crisis have set heads spinning in Washington and in boardrooms across the country. We have no idea what will happen next, or if the “bailout” cure will be worse than the disease. All we know is that nobody knows what’s coming, and in an uncertain environment fear becomes the common currency. As the bad news continues to unfold, we are all looking for ways to hunker down and protect our slices of the pie. In doing so we, like politicians, may be tempted to act with increasing desperation. Don’t.

Read Full Story: www.businessweek.com

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Kings Cross Station chaos

Posted by jorbell on November 26, 2008

I spent today in London in two lengthy meetings. Both went very well I thought but my abiding memory of the trip will be the chaos of Kings Cross Station on heading home.

I’d travelled on the Northern Line tube from London Bridge Station sardine fashion but on arriving at Kings Cross I was struck by the sheer volume of people on the platform. This was 6.00pm and the height of the rush hour so probably not much of a surprise.

What did surprise me was the relative pace of people towards the exits. We were barely moving and once up the first short escalator it ground to a complete halt and we were stood still for over 5 minutes. That’s not that long but the rate of trains arriving at the station meant that there was less and less room for everyone.

Eventually I got to the foot of the second and longest set of escalators. Only one of the three was working but I wasn’t in a position to use it so I had to make the ascent under my own steam.

Every few steps we ground to halt because of the sheer mass of people. The temperature and stress levels were rising all around and at that very moment I thought about the Kings Cross fire disaster in 1987. I wasn’t really in any danger in that sense but I was now keen to be somewhere else.

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Guest Author: David Chan – Banking, Post the World Financial Crisis

Posted by jorbell on November 26, 2008

By David Chan (see Guest Author section for biography)

Banking, Post the World Financial Crisis

As we watch Governments bailing out the banking industry globally through injecting massive amounts of cash and guarantees, it occurs to me that there may be a way of setting out a new framework for banking and financial services in the future.

This paper sets out a proposal of what should be done post the crisis. Before going on to set out the proposal in more detail, it is useful to look at some of the main factors leading to the Crisis. If you know about Fractional Reserve Banking and Securitisation, then you can skip the next few paragraphs.

Fractional Reserve Banking

Banks create money by lending more than they have on deposit. This is called Fractional Reserve Banking (FRS).

Say someone deposits £100 with a bank for an interest of 5%. The bank is now in a position to lend out that £100. Say someone wants to borrow that £100 and is willing to pay the bank 10% interest. Then the bank can make 5% of £100 on the deal. The borrower takes that £100 and trades uses it in business. And in the course of business he receives some cash, say £90. He then lodges the £90 in the bank and the bank is then in a position to lend that out too, so and so forth.

So an initial amount can generate many times the number of loans. While everyone is paying back interest on time, the system works well. The investor makes what he expects on that deposit, the banker can generate many times that deposit in loans. This number of times is called the Bank Multiplier. Experience has shown that multipliers of 5 or 6 are a reasonably safe bet. In recent times some banks have worked on multipliers of 10.

This shows how banks make money as well as profits.

So if a bank has a multiplier of 5, then on a single deposit of £100, they can lend £500. If the interest charge on loans is 5%, they will get back an equivalent 25% of their original £100 investment. That is the power we are giving to private banks!

You can see a great video on this by clicking this link

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Seeking permission to publish others material

Posted by jorbell on November 24, 2008

I just thought I would update the site on the situation regarding the OC newsletter. It is still going to happen but in preparation work one or two issues came to light as to what I can and cannot publish.

I’m looking to include a news section with brief stories on what’s happening across the industry but of course I need to be sure that I have permission to do so in a different format. The newsletter is still going to be electronic but it is being used in a different way.

In an online world, articles are published and re-published many times but this is only acceptable if the article source is quoted with a direct link back to the original website. I have always included that information plus the journalist’s name when available. This is so important because the material must not be seen as being mine. That is why I am careful to add that information at the start and end of every news article published on here so that there is no doubt as to the source.

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How Companies Use Twitter to Bolster Their Brands

Posted by jorbell on November 23, 2008

By Rachael King

When Jonathan Fields spotted William Shatner waiting to board a JetBlue flight at New York’s JFK in May, he did what any other self-respecting blogger would do. He popped open his Apple (AAPL) Mac, connected to the Web using the free Wi-Fi provided by JetBlue, and used Twitter to share the sighting with pals. “JetBlue terminal,” Fields wrote on the blog service that lets users send short messages of 140 characters with status updates to groups of friends. “William Shatner waiting in pinstripe suit and shades to board flight to Burbank. Why’s he flying JetBlue? Free, maybe?”

But he was caught off guard by what happened next. Within 10 seconds he got an e-mail informing him that JetBlue (JBLU) was following him on Twitter.

“It totally startled me,” says the 42-year-old author, who initially worried that JetBlue might be monitoring his use of the Wi-Fi connection. JetBlue employee Morgan Johnston quickly explained that wasn’t the case. JetBlue keeps tabs on what Twitter users say about it, using a scanning tool, to find customers who might need information, say, on flight delays or cancellations, Johnston said.

Read Full Story: www.businessweek.com

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‘Special delivery’ – a post by Richard Branson

Posted by jorbell on November 21, 2008

In using Twitter last week I chanced across the account of Richard Branson. As you might expect, he has an awful lot of followers, a number which now includes me. The nice thing is that ‘he’ is following me too.

Obviously I understand that he won’t be physically reading my posts, at least not all of them, but the gesture is so very important. If the time has been taken to acknowledge me, that leaves me with a positive feeling for him and his organisation. It’s something we should all aspire to do.

I also see that Richard has a new book out called Business Stripped Bare. You can even read an extract on Richard’s blog – it’s very good. Click on the graphic here to purchase the eBook version.

His blog is very interesting and I can certainly recommend it. Here’s a recent post on attention to detail and good communication.

Special Delivery by Sir Richard Branson

Good delivery depends upon many things. Two of the most important elements are attention to detail, and good communication. Neither of these essentials is difficult to understand or implement, so, naturally, they’re the first things we forget.

Don’t waste your precious time. Phone calls and emails can eat your day. Don’t let them. No one will think less of you for getting to the point. Because there are so many calls to make every day, I generally keep them very brief. And a short note to somebody is often quicker than a phone call. As the business has got bigger and spread across the globe, a lot is dealt with by short notes. However, I’m always willing to pick up the phone and talk directly to people if an issue needs resolving that way.

There’s no question that if you are trying to persuade someone to join you, invest with you, or make some changes, then it’s important to speak to them directly and take the time so that they know what they need to do. Face-to-face conversations are more efficient, and videoconferencing will always come a poor second to a shared pot of tea.

Read Richard’s Blog: http://entrepreneur.virgin.com

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How to manage marketing in a downturn

Posted by jorbell on November 20, 2008

By Damon Segal

There are three schools of thought when it comes to deciding whether or not to keep marketing if no one is buying anything, especially in a recession.

Camp One is where you have a fantastic brand and feel you can make sweeping marketing cutbacks as the brand is strong enough to sell itself even through the downturn.

Camp Two is where you are a midsize company and are concerned that if you don’t make cutbacks, or find a marketing solution that works, your business is going to suffer.

Camp Three is where you have a small business and have no choice but to find ways to save money and marketing seems like the simplest place to start.

But all three ways of thinking are wrong.

Read Full Story: www.realbusiness.co.uk

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OC Site Update #4

Posted by jorbell on November 20, 2008

I haven’t made many site updates other than regular postings over the past week but there have been a few nuances that I can bring to your attention.

First of all I have changed the main method of contacting me from a direct email link in the About section to a form on a new Contact Me tab. I carried out a simple test and it works fine but of course, if anyone has any problems then let me know.

In the Blogroll in the right hand menu I’ve had a couple of new links to Blog Catalog and Technorati. I had a few issues with a Stumbleupon button which I have to rectify but a campaign run on that site based around the How to write an effective article post saw my average daily traffic effectively treble inside 30 minutes. It will certainly be interested to watch how things will develop from here on in.

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Guest blogger spots available on Orbell Communications!

Posted by jorbell on November 18, 2008

This blog has now been going nearly two weeks now and to help generate interest and promote writers work, I would like to invite guest authors to contribute to the site.

Those accepted will be promoted as ‘Guest Writer of the Week’ which means you will be given a special biography section and contact links as a way of spreading your reputation. I also plan to include guest designers, photographers and media professionals in future as well.

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