Orbell Communications

Communicating Your Message

Negative marketing and PR

Posted by jorbell on November 7, 2008


Two recent elections here and the mega-election south of the border have exposed Canadians to more than their fair share of negative messages. And many marketing and political experts have shared their views of negative advertising.

Does it work or doesn’t it?

Is there a lesson to be learned from political advertisers if you own a small business? When should you play the nice card versus the bully card? Is bullying in business even an acceptable practice?

Read Full Story: thechronicleherald.ca


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: