Orbell Communications

Communicating Your Message

Negative marketing and PR

Posted by jorbell on November 7, 2008

By

Two recent elections here and the mega-election south of the border have exposed Canadians to more than their fair share of negative messages. And many marketing and political experts have shared their views of negative advertising.

Does it work or doesn’t it?

Is there a lesson to be learned from political advertisers if you own a small business? When should you play the nice card versus the bully card? Is bullying in business even an acceptable practice?

Read Full Story: thechronicleherald.ca

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