Orbell Communications

Communicating Your Message

How to manage marketing in a downturn

Posted by jorbell on November 20, 2008

By Damon Segal

There are three schools of thought when it comes to deciding whether or not to keep marketing if no one is buying anything, especially in a recession.

Camp One is where you have a fantastic brand and feel you can make sweeping marketing cutbacks as the brand is strong enough to sell itself even through the downturn.

Camp Two is where you are a midsize company and are concerned that if you don’t make cutbacks, or find a marketing solution that works, your business is going to suffer.

Camp Three is where you have a small business and have no choice but to find ways to save money and marketing seems like the simplest place to start.

But all three ways of thinking are wrong.

Read Full Story: www.realbusiness.co.uk

Advertisements

3 Responses to “How to manage marketing in a downturn”

  1. […] bookmarks tagged fantastic How to manage marketing in a downturn saved by 1 others     funnyvideokid bookmarked on 11/21/08 | […]

  2. […] unknown wrote an interesting post today onHow to manage marketing in a downturn « Orbell CommunicationsHere’s a quick excerptCamp Two is where you are a midsize company and are concerned that if you don’t make cutbacks, or find a marketing solution that works, your business is going to suffer. Camp Three is where you have a small business and have no choice … […]

  3. […] unknown wrote an interesting post today onHow to manage marketing in a downturn « Orbell CommunicationsHere’s a quick excerptTagged: economic downturn, Marketing, recession, small business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. … […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: