Email marketing ‘needs to include all parts of a company’s branding’
Posted by jorbell on December 17, 2008
According to Brick Marketing, all parts of outgoing promotions need to act as “an extension” of a firm, benefiting from graphics and pictures to make them attractive to consumers.
Writing on the Email Marketing Journal, the experts also urged companies to not hesitate when thinking about making changes to campaigns.
The company said: “When allowing an email marketing campaign to mature it will go through many tweaks and changes over its lifetime.
“Your email marketing campaign is like any other part of your business, some things will work and some won’t.”
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