Orbell Communications

Communicating Your Message

Email marketing ‘needs to include all parts of a company’s branding’

Posted by jorbell on December 17, 2008

From Adfero

Growing businesses in the UK need to ensure their email marketing efforts reflect their company brand, experts have claimed.

According to Brick Marketing, all parts of outgoing promotions need to act as “an extension” of a firm, benefiting from graphics and pictures to make them attractive to consumers.

Writing on the Email Marketing Journal, the experts also urged companies to not hesitate when thinking about making changes to campaigns.

The company said: “When allowing an email marketing campaign to mature it will go through many tweaks and changes over its lifetime.

“Your email marketing campaign is like any other part of your business, some things will work and some won’t.”

Read Full Story: www.businessstrata.com

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3 Responses to “Email marketing ‘needs to include all parts of a company’s branding’”

  1. […] unknown wrote an interesting post today onEmail marketing â??needs to include all parts of a companyâ??s …Here’s a quick excerptAccording to Brick Marketing, all parts of outgoing promotions need to act as “an extension” of a firm, benefiting from graphics and pictures to make them attractive to consumers. Writing on the Email Marketing Journal, the experts also … […]

  2. […] unknown wrote an interesting post today onEmail marketing â??needs to include all parts of a companyâ??s …Here’s a quick excerptAccording to Brick Marketing, all parts of outgoing promotions need to act as “an extension” of a firm, benefiting from graphics and pictures to make them attractive to consumers. Writing on the Email Marketing Journal, the experts also … […]

  3. […] unknown wrote an interesting post today onEmail marketing â??needs to include all parts of a companyâ??s …Here’s a quick excerptThis entry was posted on December 17, 2008 at 9:10 am and is filed under News. Tagged: branding, email marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own … […]

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