Expert claims direct mail offers benefits for ‘astute SMEs’
Posted by jorbell on December 29, 2008
A new report claims that marketers may struggle during 2009 as potential customers may be put off opening messages due to the sheer amount they are receiving.
The 2009 Marketing Almanac by ExactTarget found that 48 per cent of marketers are planning to increase the use of email marketing.
It also found that marketers are planning to use a wider variety of messaging mediums alongside email marketing, with an increase in SMS text messaging expected during the year.
Morgan Stewart, director of research and strategy for ExactTarget, said it will be “more important than ever” to deliver “relevant, timely information” to consumers.
He added: “On average, we expect open rates, click-through rates and conversion rates will decline in 2009 as subscribers’ inboxes are flooded with bad email from marketers trying to stay afloat.”
Recent research by Junta42 found that 60 per cent of industry professionals are planning to place more focus on email marketing over the next 12 months.
Article Source: www.businessstrata.com