Orbell Communications

Communicating Your Message

Archive for January, 2009

Secrets of great exhibition stands

Posted by jorbell on January 20, 2009

An Image Creative Design (ICD) product story

Graham Forster, Chairman of Image Creative Design (ICD), the specialist 2D event agency, reveals how to attract visitors to an exhibition stand.

I’ve been asked many times to divulge the secrets behind why ICD clients seem to attract more visitors to their client’s stands than say other exhibitors who appear to have spent substantially greater sums on larger stands.

The answers always remain the same: the secret is simple but, all too often difficult to implement.

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Businesses set to use email marketing ‘more intelligently’ in 2009

Posted by jorbell on January 19, 2009

From ADNFCR-898-ID-18979110-ADNFCRAdfero Ltd

Growing businesses in the UK are set to use email marketing “more intelligently” over the next 12 months, according to an expert.

Matt Ramsey, chief executive of digital agency Inbox, has claimed that data on consumers is expected to play a key role in many firms’ efforts to improve the success of their campaigns.

In an interview with Precision Marketing, he explained why he feels information on consumers will be increasingly important to firms in the current financial climate.

He said: “Using data more effectively in email marketing will mean getting more value out of the customer base.

“Looking at customer behaviour will result in emails becoming more relevant and ultimately more effective.”

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