Get the Most From Your Written Testimonials
Posted by jorbell on June 19, 2009
By Ivan Misner
Original article: www.entrepreneur.com
Make it standard practice to ask clients and contacts for testimonials and you’ll build your credibility and your business.
Written testimonials influence our actions and choices in myriad ways, sometimes without our even thinking about them. For example: You and a friend decide to catch a movie, but your tastes don’t always coincide. So you open the local paper and check out the film reviews. You decide you want to go to dinner first, but there are so many restaurants in your area that you don’t know which one to pick. So you open up a local magazine and scan the recommendations of the magazine’s food critic.
Even more powerful than these “professional” testimonials, however, are those that come from trusted personal contacts. If you have enough time, you might call or e-mail a couple of other friends to get their movie and restaurant suggestions. You’re likely to follow their advice, too, because you know that they know your likes and dislikes pretty well.
So it is in business. Before people come to your firm for a particular product or service, they often want the comfort of knowing what others have said about you.
Read complete article: www.entrepreneur.com