Developing a brand the BBC way
Posted by jorbell on July 13, 2009
The BBC is a British institution and in broadcasting terms has long stood for quality and impartiality. There will be some who would question the latter part of that statement but in terms of its brand, the acronym BBC needs no introduction and is recognisable all over the world. Whether it’s in radio, television or online, it is a trusted purveyor of good and meaningful content.
The BBC logo forms an important part of its identity and it has seen a massive transition over the years as the corporation evolves to meet the needs of an ever-changing media landscape.
Take a look at this article on the development of the BBC logo on their website. The closing paragraph neatly sums the whole ethos of what the Beeb has sought to achieve over more than 80 years.
The story of the BBC brand is – like most brands – one of consistency and reinvention. Over the years of its history, it has become one of the most distinctive brands internationally, now used across a variety of platforms and recognised with immediacy and clarity by millions of people around the world.