Marketing, Social Media Increasingly Important For Business Development
Posted by jorbell on August 27, 2009
Written by Resources for Entrepreneurs Staff
A recent survey from The Creative Group found that marketing and advertising departments have greater influence over business decisions than they did three years ago.
It may be due to the heightened need to acquire new clients and retain existing ones, or perhaps it is because of the attention garnered by the social media revolution, but marketing has become an increasingly important aspect of business development in recent years, according to a study from The Creative Group.
The national study found that 61 percent of marketing and advertising executives believe marketing teams now have a greater influence over business decisions than they did three years ago – 18 percent believe the influence has increased significantly, and 43 percent believe it increased somewhat.
Read full story: www.gaebler.com
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