By Mack Collier, Search Engine Guide
A recent study by Hubspot found that among their small business customers, those that blogged had 55% more traffic and 97% more incoming links than non-blogging small businesses.
The study confirms what most of us that are active in the social media space have known for a while. Blogs generate more traffic and links than static websites, on average.
Which is great, but more traffic and links alone does not make your blog successful, right? And neither does more comments.
What your business needs to do is correlate these metrics back to larger business goals for your blog. For example, if you are wanting to use your blog as a tool to increase sales on your website, does sending more traffic to your site from your blog really matter, if sales don’t increase?
Orbell Communications 