SMEs receive nothing for business referrals
Posted by jorbell on September 16, 2009
Small businesses are missing out on the benefits of business referrals, according to research by OpinionMatters on behalf of IT company Easynet Connect. The survey of 275 executives found that 81 per cent of SMEs regularly refer business but earn no financial reward in return. SMEs typically make three referrals a month, with an average value of £7,500. This amounts to £270,000 of uncompensated business referrals a year.