What to name your Facebook Business Fan Page
Posted by jorbell on October 4, 2009
by Mark Ijlal
Malik asked a question about naming Facebook Business Pages:
- Name it after your business. For a local business and especially a location based business like a restaurant / attorney / CPA / retail stores – this is more than adequate after all their name is what is known and how people find them. Yeah I know it is the old Yellow Pages approach but for millions of businesses who you and I both know will use a Facebook Business Fan Page as a business card to put their name, address, phone number, 4 pictures, products or service information, some half hearted coupons and update it once a month – this is more than enough. Maisano’s Italian Restaurant, Aaron’s Auto Repair Shop, Attorney Scott Yaldo and Great Lakes Real Estate Property Managers all will work for their respective businesses.
- Name it after your website. For Threadless, Zappos, Salesforce and millions of businesses that run entirely on the web and that is where their customers are found – the name of the LLC that owns the business is unimportant; there is no physical location where customers are walking in; the only name that is known to their customers and prospects is their website. So name it after your website that makes the sale.
- Name it after your brand. Starbucks. Nike. Detroit Pistons. A hit HBO show like True Blood. People know and love your brand. Why not erect a Fan page where they can all hang out and share their love of your brand with each other? Brands know it and they are busy doing it.
- For firms that sell the invisible: services, advice, consulting, coaching, PR, B2B with long sales cycles: Name it, so it means SOMETHING to the people who matter the most: your past, present and future customers. And yes that means that you will be active in building this Fan Page as your hub for your business on Facebook.
Article source: http://bx.businessweek.com
This entry was posted on October 4, 2009 at 9:45 pm and is filed under Advice from the Web, branding, Business, Marketing, social networking. Tagged: advertising, branding, Business, communication, Facebook, Marketing, public relations, Publicity, small business, social networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.