Orbell Communications

Communicating Your Message

Archive for November, 2009

Survey says Online Marketing is Key to Success

Posted by jorbell on November 27, 2009

Written by Resources for Entrepreneurs Staffwww.gaebler.com

Published: 11/18/2009

SMBs plan to increase use of internet marketing in 2010.

It may not come as surprising news for small business owners that most entrepreneurs report internet marketing will dominate future sales campaigns. A new survey from Vertical Response reveals that 74.1 percent of SMB owners plan to increase their use of email marketing in 2010.

The low-cost social media and online marketing is proving its worth to small businesses in these economic times as 96.2 percent of respondents say they will be using internet marketing in 2010. SMBs will increasingly rely on search engines such as Google, Yahoo, and Bing next year as 86.2 percent will continue to use or implement search engine marketing.

Read Full Story

Advertisements

Posted in Internet, Marketing, Online, Research, social networking | Tagged: , , , , , , | 7 Comments »

Communications Overload at the NHS Primary Care Trust

Posted by jorbell on November 23, 2009

You couldn’t make this up:

Head of Communications
£42252 – £49852 per annum

Our client, an NHS Primary Care Trust, based in east London is looking for a Head of Communications to join their Team. The role will report directly to the Assistant Director of Communications and will be responsible for managing the Communications Manager.

Quoting the Tax Payers’ Alliance (TPA) where the advertised job is described in full.

As you can read in the comments, it’s the hierarchy of command which is the most astonishing thing about this role: They have a Director of Comms, an Assistant Director of Comms, a Head of Comms, and a Comms Manager. How can that be justified?

Posted in communications, employment | Tagged: , | Leave a Comment »

Job Vacancy: Marketing & Communications Executive

Posted by jorbell on November 10, 2009

The London Internet Exchange (LINX) is a mutually owned membership association for operators of Internet Protocol networks. It provides a neutral interconnection facility and peering platform, known as an Internet Exchange Point (IXP), and represent the interests of its members on matters of public policy.

LINX currently has a vacancy for a Marketing & Communications Executive. This position offers the opportunity to work at the heart of the Internet Industry in a dynamic team-motivated environment. LINX can offer you – in addition to an attractive remuneration package with benefits that include private health cover – life insurance, pension and income protection.

For more information please visit: [URL Removed]

Please note: No agencies! Unsolicited emails or phone calls are not welcome.

POSITION FILLED

Posted in Business, career, Internet, Marketing, News, training | Tagged: , , , , | 1 Comment »

Newsletter Checklist #4 – ‘What is the schedule for production?’

Posted by jorbell on November 6, 2009

A final set of questions to consider when writing a newsletter are:

  • when do your readers need to receive your newsletter?
  • has adequate time been built in to cover production and printing?
  • who are you relying on to produce content or deliver copies?
  • have you allowed time for thorough proof reading and sign-off procedures?

I hope these brief checklists were useful to you. I shall return to this topic in due course to give a more detailed overview of the subject. As always, if anyone has any questions feel free to contact me.

Posted in newsletters | Tagged: , | Leave a Comment »

Newsletter Checklist #3 – ‘What should it look like?’

Posted by jorbell on November 5, 2009

Additional questions to consider when writing a newsletter are:

  • what the most suitable format if it is being printed? (paper stock, colours, layout etc)
  • how many pages will it have?
  • what type of imagery should be used?
  • will anyone else be contributing content?

The final checklists for newsletter production will be published tomorrow.

Posted in newsletters | Tagged: , | Leave a Comment »

Newsletter Checklist #2 – ‘Who is my readership?’

Posted by jorbell on November 4, 2009

Additional questions to consider when writing a newsletter are:

  • what type of person will be reading the newsletter?
  • what is the appropriate style and tone of the publication?
  • what impression do you want to make?
  • do you want feedback and will this be managed?
  • who else is writing for your market and how?

Further checklists for newsletter production will be published over the coming days.

Posted in newsletters | Tagged: , | Leave a Comment »

Newsletter Checklist #1 – ‘Why am I writing a newsletter?’

Posted by jorbell on November 3, 2009

Questions to consider when writing a newsletter are:

  • what do you want to achieve by having such a publication?
  • what are the long-term goals?
  • how often will it be published?
  • how will you judge its success or failure?
  • What format will it be? Will it be print only, email or PDF download?

Further checklists for newsletter production will be published over the coming days.

Posted in newsletters | Tagged: , | Leave a Comment »

Businesses that blog get 55% more visitors

Posted by jorbell on November 2, 2009

From FurlongPR

Based on a survey in August of 1500 businesses by Hubspot, those that blogged had 55% more visitors, 97% more inbound links and 434% more indexed pages.

Most businesses accept, even if they don’t anticipate these sort of figures, that a blog will revolutionise their static corporate website, but trying to get momentum for that internally can be a trying business. Who’s going to write it, what will it look like, who’s going to build it.

Read full story

Posted in Blogging, branding, Business, Marketing, Publicity, Research, social networking | Tagged: , , , , , , , , , , , , | 1 Comment »