Posted by jorbell on December 21, 2009
A recent survey suggests that many people in Britain are considering starting their own business. With the new year nearly upon us many more will now be looking to make a fresh start in 2010 and considering their options for the future. Are you one of them? If so, add a comment below and let us know about your plans.
UK rich in budding entrepreneurs
A significant proportion of people in the UK say they want to start their own business.
Of 2,121 adults surveyed, some 17 per cent want to launch a start-up, according to social enterprise organisation Enterprise UK. The body predicts that if one in ten of the respondents realised their ambition, it could create 1.1 million extra jobs.
Carl Schramm, president of entrepreneurial charity the Kauffman Foundation, says: “Job creation is the number one issue facing families and policymakers during this economic recession, and this study shows that new businesses and entrepreneurs are the key factor in adding new jobs.”
Full Story: www.smallbusiness.co.uk
Posted in Business, employment, Research, Working from home | Tagged: Business, career, credit crunch, employment, small business, statistics | Leave a Comment »
Posted by jorbell on December 11, 2009
Not so much a marketing and communications blog post but a comment on British situation comedy, broadcasting and how we as individuals have changed over the last generation. This was inspired by a blog post on BBC Writersroom by Michael Jacob, a leading comedy bod at the Beeb. In it he refers to a new sitcom called Big Top and says:
As is traditional with virtually every new BBC1 sitcom, Big Top has received a massive critical kicking, both in newspapers and on writers’ forums. I can never quite understand the snobbishness of aspiring comedy writers, who tend to unite in loathing any show which is popular with audiences. Two Pints and My Family spring immediately to mind.
Personally I cannot comment on this particular show as I haven’t seen it but I found what he said and the way he said it particulalrly interesting. I understand what Michael Jacob is getting at and I agree with him to a point but I think there is far more to this story than there is at first glance.
Read the rest of this entry »
Posted in Blogging, External Blogs, Internet, Online services, Personal Blog, Writing | Tagged: BBC, Big Top, comedy, Michael Jacob, My Family, Only Fools and Horses, Royle Family, sitcom, Two Pints, Writing | Leave a Comment »
Posted by jorbell on December 10, 2009
Today I attended a one day workshop entitled Building the Employer Brand run by the Chartered Institute of Marketing.
I found the content very interesting particularly in light of the recent recruitment work I’ve been involved in. It was thought-provoking and gave rise to a number of questions and methods for building stronger internal colleague relationships while also making a business more attractive to customers and potential job applicants.
The programme looked at the following:
This was an introduction to the concept of the customer and employer brand.
- Why is the employer brand important?
This considered the components of the employer brand, and how this relates to the customer brand. We were also asked to look at how our own employer brand was currently perceived, and whether it needs to change or develop.
- Developing the employer brand strategy
In this session we considered a number of the different aspects of employer branding e.g. organisational values and behaviours, reputation of the organisation, perception of the value of work, challenge & interest as well as individual staff achievement.
- Communicating the employer brand
To finish the day we covered the aspects of our employer brands which need to change and what information is needed to find these out. This enabled us to build a list of key points outlining the changes needed.
We were given a book called Brand from the Inside by Libby Sartain and Mark Schumann to take away which, from what I’ve read, looks to be an excellent guide and I look forward to reading more. I may even do on an ongoing review so I can cover the topic in more detail.
There are three dates currently in place for this course next year in April, August and December. These can be found along with the course overview on the CIM website.
Posted in branding, career, communications, employment, Marketing, Personal Blog, training | Tagged: Chartered Institute of Marketing, CIM, communication, employer branding, human resources, Marketing, recruitment, training | Leave a Comment »