How to Build a Social Media Campaign
Posted by jorbell on December 6, 2009
Article originally from www.businessweek.com
Good marketers see the value of developing a presence where their audience already gathers, whether online or at the shopping mall
Social media is all about sparking conversation, not just online, but offline too. Done well, social media draws us in, delights us, and even offers glimpses of the future. These dynamics overlap into the real world, as people go about their daily business. Companies that understand this and interact with their market at every opportunity—both on the Web and face to face—get the most from their marketing campaigns. And they help to further imprint their brand on the public.
Below are some suggestions to help jump-start a successful social media platform.
- Keep it interesting
- Be consistent
- Comb the Web for free market research
- Stay relevant
Hilary JM Topper is the author of Everything You Ever Wanted to Know About Social Media, but were afraid to ask….
This entry was posted on December 6, 2009 at 10:05 pm and is filed under Business, communications, Internet, Marketing, Publicity, Research, social networking. Tagged: communication, Facebook, marketing campaigns, social networking, Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.