Orbell Communications

Communicating Your Message

How to Build a Social Media Campaign

Posted by jorbell on December 6, 2009

Article originally from www.businessweek.com

Good marketers see the value of developing a presence where their audience already gathers, whether online or at the shopping mall

By Hilary JM Topper

Social media is all about sparking conversation, not just online, but offline too. Done well, social media draws us in, delights us, and even offers glimpses of the future. These dynamics overlap into the real world, as people go about their daily business. Companies that understand this and interact with their market at every opportunity—both on the Web and face to face—get the most from their marketing campaigns. And they help to further imprint their brand on the public.

Below are some suggestions to help jump-start a successful social media platform.

  • Keep it interesting
  • Be consistent
  • Comb the Web for free market research
  • Stay relevant

Hilary JM Topper is the author of Everything You Ever Wanted to Know About Social Media, but were afraid to ask….

Read full story

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