Orbell Communications

Communicating Your Message

Archive for January, 2010

Some basic Tips for those new to Twitter

Posted by jorbell on January 20, 2010

More and more people are using Twitter in a business context these days to help promote products and services. No longer is it just being considered as a banal method of telling friends and family what you had for dinner but a genuine bona fide communication tool.

Personally I have three Twitter accounts. One is for my employer for general announcements and information with a second personal work account too for more general industry chat. The third one is my own which is mostly used for my own purposes such as promoting blog posts from this site. It will be through this account I shall explain a few of the techniques you can use if you are new to Twitter.

I felt I should make ‘the new to Twitter’ clear as this is not meant to be for the regular users who have figured out how to use the thing. This is for those who may have set up an account and seen absolutely no benefit thus far. There are several reasons why this may be the case and I will come to those shortly.

So let’s take a look at my Twitter page: http://twitter.com/jeremyorbell

At the time of writing I have over 1000 followers and I am following a good deal more than that. For my own purposes I could argue that my list people I follow has become too long but that is a discussion for another time. Where I benefit is having a significant number of followers who I can update on a range of topics whether directly related to my work or my marketing and communications blog.

Twitter is unfortunately not immune to the world of spam and I often see new followers who are there for completely spurious reasons. Without wanting to get too negative at the start I will cover why it’s important to keep a check on your followers in a later blog post and concentrate on how you develop your page in the short term.

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Posted in Business, communications, Internet, Marketing, Online, Online services, social networking | Tagged: , , , , , , , , , , | 5 Comments »

New Year Chaos and New Year Reading: Outliers by Malcom Gladwell

Posted by jorbell on January 14, 2010

Here we are in the middle of January and I find myself being pulled around in all directions.

The company I work for will be moving offices shortly but we still don’t know on what date which does make it tricky to plan anything. I can’t get fully into the design and layout for the new HotLINX because I’m caught up with a variety of PR work and event organisation and then we’ve still got the grim weather in the UK to deal with.

Are these excuses? OF COURSE THEY ARE!!!

But I’m fighting back! Today I started reading Outliers: The Story of Success by Malcom Gladwell on the bus into work. At least I’m using that so-called dead-time effectively and positively.

This particular book looks at how certain circumstances in formative years play a lot bigger role in individual success than we might otherwise give credit for. It also says that it isn’t just natural talent that’s the key – it takes hard work and dedication and even mentions a figure of 10,000 hours ‘practice’ in 10 years to master a particular skill.

Mozart has already been given a hard time because his early works as a six year old weren’t exactly compositions but arrangements of other people’s material. What is widely regarded as his first outstanding piece wasn’t written until he was in his early 20s. A little harsh on a child prodigy but I get his point.

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SMEs optimistic for year ahead

Posted by jorbell on January 13, 2010

Article Source: www.smallbusiness.co.uk

Small businesses expect stronger trading conditions this year, according to a poll from SmallBusiness.co.uk.

Some 67 per cent of SMEs expect business to improve in 2010 and of those 16 per cent say conditions have already got better.

Frank O’Callaghan, owner of gift shop Humbugs of Towcester, says: ‘I feel a lot calmer. There’s not going to be any more explosions or banks failing. Christmas was really great compared to last year. We were 22 per cent up.’

Aidan Ruff, co-founder of wedding businesses The Ellingham Partnership, says: ‘This year looks to be a really good one. We’re already almost full with bookings. But I’m not sure how much that’s to do with the economy and how much is due to having increased our budget for promotions.

‘I think we’ll start to see a recovery just as long as the government doesn’t put its boot on our back with any more taxes,’ adds Ruff.

Read Full Story: www.smallbusiness.co.uk

Posted in Business, News, Research | Tagged: , , , | 1 Comment »