Orbell Communications

Communicating Your Message

Archive for February, 2010

5 Ways to Get Customer Feedback — For Free

Posted by jorbell on February 28, 2010

By Doriano “Paisano” Carta

Article original featured on webworkerdaily.com

Sometimes it’s good to get feedback straight from the horse’s mouth — namely, your customers and clients. But doing so via email can be a pain to organize and manage; that’s why the five solutions in this post can be useful if you want to get feedback about your products, services or even your organization in general.

All of the tools covered here centralize the data, and allow visitors to see the feedback that’s been shared already, thus avoiding the headaches involved with dealing with duplicate entries. They also gives everyone an at-a-glance overview of the things that others are thinking and feeling. They benefit your public relations and give your customers a platform to communicate with your firm: a win-win scenario.

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Posted in Advice from the Web, Business, communications, Internet, Marketing, Online services | Tagged: , , , , , | Leave a Comment »

HotLINX, the Magazine for the London Internet Exchange, is 10 Years Old This Year

Posted by jorbell on February 24, 2010

HotLINX21

HotLINX magazine

One of my tasks in recent weeks has been the co-ordination and design of the latest edition of the London Internet Exchange’s membership magazine, HotLINX. When the first edition was published in the year 2000, it was intended to be an occasional, LINX member only newsletter. Over time it has developed to become a regular quarterly publication read by stakeholders right across the Internet industry.

Articles have covered technical and regulatory news, LINX member stories, event reviews, meeting sponsor advertorials, opinion pieces and helpful ‘How to…’ guides. Recipients include LINX members, vendors, colocation providers, news agencies as well as government officials and policy makers concerned with Internet regulation.

Traditionally HotLINX contained eight pages with a print run of just a few hundred copies. Following the success of the relaunch issue in August 2008, it quickly expanded to 12 and then a 16 page format with an increased circulation of 1250 printed copies distributed to some 50 countries worldwide. Then, in November 2009, LINX commemorated its 15th anniversary with a special edition of the magazine and made all archive issues available for download, some for the very first time.

The latest issue, HotLINX21, went online at 9.45am on Thursday 18 February and, as I type, has had over 450 downloads. This has helped all downloads break the 12000 barrier since August 2007. While these are not huge figures they have been seen in the context of the target audience and the rate of growth over the past year.

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Posted in Business, communications, Design, Internet, Marketing, News, newsletters, Online, social networking, Writing | Tagged: , , , , , , , , , , , , , , , , | 2 Comments »

Marketers ‘should seek to improve website engagement’

Posted by jorbell on February 12, 2010

Article from: thomsonlocal.com

A proportion of marketing spending should be geared towards improving a company website and generating sales from it, a search engine optimisation (SEO) firm has said.

Find out more about websites

VastVision wrote on Jazzou.com that websites are not simply designed to educate or entertain visitors, but instead exist primarily to generate money.

It said that a range of options are available for promoting a company website, adding that social media marketing is becoming an increasingly popular tool.

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Posted in communications, Marketing, Research, social networking | Tagged: , , , | 1 Comment »

An Inconvenient PR Truth – the fight against PR spam

Posted by jorbell on February 5, 2010

When preparing press releases it is important to consider very carefully your target market and whether you are reaching them via the right channels. It is easy to think that swamping the industry news sites with your release will yield results but this is nothing more than a hit and hope strategy and it’s technically a form of spamming. It’s like throwing mud and hoping that at least some of it sticks.

I have to admit this is something that is can be difficult to get right. However, as so many organisations issue their press releases in this way it becomes a deluge with the net result that editors are less inclined to give your message a chance. A sure way to annoy them is to waste their time by providing irrelevant information.

Only this week a new campaign has been launched against this kind of PR spam by agency Realwire. A website, An Inconvenient PR Truth, has been set up to highlight the problem and has received strong support within the industry.

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Posted in Advice from the Web, Business, communications, Internet, Marketing, News, Online, public relations | Tagged: , , , , , , , , | 1 Comment »

Don’t just read the news, plunder it!

Posted by jorbell on February 1, 2010

There has never been a time in history in which news is more readily available. Forgetting traditional newspapers and magazines for moment we have television, radio, Internet and simple word of mouth but this barely scratches the surface as to what is available.

In the online world there are dedicated news websites, specialist industry forums, comment through blogs and the growing impact of social networking which makes certain news stories almost inescapable. It can be overwhelming if we take this information at face value but how we digest the detail could yield a host of different business opportunities.

What I encourage readers to do is once you’ve understood the message of a story is to go back and look for those opportunities. Would the writer be a useful contact or is there a person or organisation in the article itself be worth speaking to?

No? Look a bit deeper. Does it mention an event you could attend or a shortage in equipment or skills that could be solved by your involvement?

Maybe not. What else is happening then? Is a company implementing a campaign that you could adapt for your own purposes? Is there an emerging market you haven’t considered before?

It doesn’t have to be specific to your market but could be a simple story in your local free paper. Make a point of trying to find the opportunity in every article on a single page even if most are unworkable. What it does is make the brain think a bit differently to the norm and as a result the big chance may just come your way.

Posted in Blogging, branding, Business, communications, Internet, Marketing, News, newsletters, Publicity, social networking, Writing | Tagged: , , , , , , , , , , , , , | 2 Comments »