Posted by jorbell on February 28, 2010
By Doriano “Paisano” Carta
Article original featured on webworkerdaily.com
Sometimes it’s good to get feedback straight from the horse’s mouth — namely, your customers and clients. But doing so via email can be a pain to organize and manage; that’s why the five solutions in this post can be useful if you want to get feedback about your products, services or even your organization in general.
All of the tools covered here centralize the data, and allow visitors to see the feedback that’s been shared already, thus avoiding the headaches involved with dealing with duplicate entries. They also gives everyone an at-a-glance overview of the things that others are thinking and feeling. They benefit your public relations and give your customers a platform to communicate with your firm: a win-win scenario.
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Posted in Advice from the Web, Business, communications, Internet, Marketing, Online services | Tagged: Business, communication, feedback, Marketing, public relations, terchnology | Leave a Comment »
Posted by jorbell on February 5, 2010
When preparing press releases it is important to consider very carefully your target market and whether you are reaching them via the right channels. It is easy to think that swamping the industry news sites with your release will yield results but this is nothing more than a hit and hope strategy and it’s technically a form of spamming. It’s like throwing mud and hoping that at least some of it sticks.
I have to admit this is something that is can be difficult to get right. However, as so many organisations issue their press releases in this way it becomes a deluge with the net result that editors are less inclined to give your message a chance. A sure way to annoy them is to waste their time by providing irrelevant information.
Only this week a new campaign has been launched against this kind of PR spam by agency Realwire. A website, An Inconvenient PR Truth, has been set up to highlight the problem and has received strong support within the industry.
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Posted in Advice from the Web, Business, communications, Internet, Marketing, News, Online, public relations | Tagged: advertising, Business, communication, Marketing, marketing campaigns, press releases, public relations, Publicity, raising awareness | 1 Comment »