Don’t just read the news, plunder it!
Posted by jorbell on February 1, 2010
There has never been a time in history in which news is more readily available. Forgetting traditional newspapers and magazines for moment we have television, radio, Internet and simple word of mouth but this barely scratches the surface as to what is available.
In the online world there are dedicated news websites, specialist industry forums, comment through blogs and the growing impact of social networking which makes certain news stories almost inescapable. It can be overwhelming if we take this information at face value but how we digest the detail could yield a host of different business opportunities.
What I encourage readers to do is once you’ve understood the message of a story is to go back and look for those opportunities. Would the writer be a useful contact or is there a person or organisation in the article itself be worth speaking to?
No? Look a bit deeper. Does it mention an event you could attend or a shortage in equipment or skills that could be solved by your involvement?
Maybe not. What else is happening then? Is a company implementing a campaign that you could adapt for your own purposes? Is there an emerging market you haven’t considered before?
It doesn’t have to be specific to your market but could be a simple story in your local free paper. Make a point of trying to find the opportunity in every article on a single page even if most are unworkable. What it does is make the brain think a bit differently to the norm and as a result the big chance may just come your way.
This entry was posted on February 1, 2010 at 1:07 am and is filed under Blogging, branding, Business, communications, Internet, Marketing, News, newsletters, Publicity, social networking, Writing. Tagged: advertising, Blogging, branding, Business, communication, copywriting, magazines, Marketing, marketing campaigns, News, Publicity, small business, social networking, Writing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.