Marketers ‘should seek to improve website engagement’
Posted by jorbell on February 12, 2010
Article from: thomsonlocal.com
A proportion of marketing spending should be geared towards improving a company website and generating sales from it, a search engine optimisation (SEO) firm has said.
VastVision wrote on Jazzou.com that websites are not simply designed to educate or entertain visitors, but instead exist primarily to generate money.
It said that a range of options are available for promoting a company website, adding that social media marketing is becoming an increasingly popular tool.
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