Orbell Communications

Communicating Your Message

Archive for March, 2010

“You are a boring man” – example of questionable customer service

Posted by jorbell on March 23, 2010

I was in the main Peterborough Post Office yesterday and I was told that I was “a boring man” for not wanting a credit card or travel insurance. I can take a joke but I’d rather not be called “boring” by counter staff for not purchasing services I neither want nor need. It doesn’t bother me that much as it was supposed to be a joke but it’s a good example of how not to deal with customers – it lacks professionalism.

I decided to Twitter about it to see how long it takes for them to say anything to pacify someone badmouthing their organisation. After four similar tweets to @PostOfficeUK with no resposne I sent one to @RoyalMail who at least got back to me.

@RoyalMail Hi…sorry to hear about your experience, and trust that my colleagues @PostOfficeUK will be interested to hear about this.

I’ve heard nothing since.

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Posted in Blogging, Business, Customer Service, Personal Blog, public relations, social networking | Tagged: , , , , , , | Leave a Comment »

Online marketers ‘should integrate a range of channels’

Posted by jorbell on March 19, 2010

Article source: Thomson Local

Direct marketing executives can enhance their online campaigns by integrating a range of platforms, an expert has said.

Dan Forootan, president of EZ Publishing, wrote for Smart Biz that marketers should take account of the fact that people receive digital messages through a variety of channels.

To do this, businesses can combine social media, mobile and email marketing campaigns, he said.

Mr Forootan noted that both email and mobile marketing offer particularly direct forms of one-to-one communication with potential clients.

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Posted in Business, communications, Internet, Marketing, Online, social networking | Tagged: , , , , , , , , , | 1 Comment »

What makes a great CV?

Posted by jorbell on March 18, 2010

A question being discussed today in the Jobcoach group on LinkedIn was what makes a great CV. A lot of good advice came out of this such as how to grab a recruiters attention in the first 15 seconds, formatting, listing achievements over day-to-day tasks and adapting CVs to different jobs.

For my CV for my current position (admittedly seven years ago) I produced a CD ROM featuring examples of work, testimonials, PowerPoint presentations, animation files, research documents etc. All this I put into a DVD case with a customised cover which allowed me to show off my design skills. I also designed it in such a way that the front cover was striking in that it wasn’t exactly clear which way it should be looked at. It then became an interactive item that required the person to study it. It was never going to be passed over quickly during a sift of CVs.

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Reasons to Leave Twitter

Posted by jorbell on March 16, 2010

After attending the Social Media World Forum today at Olympia in London I decided to check out what people were saying about the event by clicking on the official Twitter hashtag topic, #SMWF. If that last sentence doesn’t make any sense let me explain…

Twitter hashtags are used to bring all posts on a particular topic in a single feed. Under normal circumstances it would involve real words such as #marketing or #socialnetworking but in the above example it has used an acronym. If you haven’t realised yet #SMWF stands for Social Media World Forum and this trend topic has been used in many different ways over the course of the two day event.

Some people have commented in real time during the workshops and seminars while others have posted questions for panel sessions. Others have spoken on what has been going on during the exhibition and at the post-event social gatherings. One such posting was of a blog which actually wasn’t connected to the event whatsover yet was retweeted many times by people who attended the event.

The blog in question was titled The Reasons I’m Leaving Twitter… which gave the following introduction:

I just deleted my Twitter account. It had over 25,000 followers. Here’s why…

About a year ago, I really loved Twitter. It was a lot of fun and it was great for communicating with people and for getting into all sorts of discussions. But as Twitter has grown, it’s become full of NOISE. Even, though, my follower count has risen, the response to my tweets has been on a steady decline. The reason is simple…

There’s just more and more noise on Twitter. People are following so many people that single tweets are easily missed in someone’s timeline. I’ve confirmed this decline with many other Twitter users. And it’s only going to get worse.

I won’t say anymore because all is not as it seems. The post was designed to spark debate and it has certainly done that on Twitter. Read on to find out more.

Posted in Blogging, events, social networking | Tagged: , , , | 1 Comment »

Social Media World Forum – Olympia, London

Posted by jorbell on March 15, 2010

You can tell when the latest online phenomenen has really taken off when it inspires a multitude of conferences and trade shows for businesses to try to sell us something to enable us to use it better. There’s nothing wrong with that which is why I shall I be presenting myself at the Social Media World Forum registration desk at London Olympia for my delegate badge tomorrow morning.

Unlike a lot of shows I’ve attended recently I’m holding out high hopes for this one as the event program looks excellent. A wide variety of content to cover the multitude of uses of social networking and I’m particularly looking forward to seeing Adam Parker of online PR agency Realwire present his workshop, The Press Release for an Online World or “Meatball Sundae”. This will look at the social media news release, who’s using them and how they can benefit PR and search engine optimisation (SEO). I know Adam personally so I know it will be excellent though I’m not so sure about his catering judging by that title!

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Posted in Blogging, branding, Business, events, Internet, Marketing, Online, social networking | Tagged: , , , , , , | 2 Comments »

Remembering my mother and thanking my wife on Mother’s Day

Posted by jorbell on March 14, 2010

Today it is Mothers’ Day in the UK and this year I am approaching it with mixed emotions. It was on this day in 2009 that my own mother was taken ill and little did we know at the time, she only had a short time left with us. I remember waking up that day and everything was fine. Then, the news came on the radio which announced the sad loss of Jade Goody which I think affected many of us more than we care to admit. Despite everything that was said about her, there is no doubt Jade loved her children.

We were due to visit my mum in the afternoon and had bought her some flowers as a gift. When I called to say we were on our way I learned that all was not well. My mother said she didn’t feel too good but after nearly half a century with arthritis this would not have been a surprise. What was a surprise was when she said she had to go as an ambulance had arrived.

Despite her long years of ill health she never compained. As was her way she played down the significance of the ambulance that day as nothing to worry about and just a precaution. Unfortunately, later that week while in the city hospital she had a heart attack and had to be rushed to Papworth.

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Posted in Personal Blog | Tagged: , , | 4 Comments »

Design, copywriting and marketing services available – YOU set the fee!

Posted by jorbell on March 12, 2010

NEW OFFER FOR AUTUMN 2010

How about this for an offer? Up until the end of March September 2010 I am offering up to 5 hours of design, writing and marketing time per person at whatever price you want it to be!

Do you have a job or task which you want taking off your hands? Has it been sat there for weeks or months just gathering dust? What would you give to just to get it out of the way so you can move forward again.

Why am I doing this? Well, why not? There’s honestly no hidden agenda so what do you have to lose?

Take a look at my About page profile and other blog entries – is there anything there that you feel you could tap into that would make life a little easier for you? Do you need a logo creating or a leaflet designed? What about some advertising or brochure copy? Maybe you need advice on social networking or someone to review your website who will see it with fresh eyes?

In summary I am offering up to 5 hours of my time for a fee that YOU decide. You don’t even need to pay up front. What you pay will be the price that you think the work is worth. Come on, what do you have to lose?

If you have such a task in mind or any questions please use my Contact Me page to get in touch – I’ll be happy to help in any way I can.

Posted in branding, Design, Marketing, social networking, Writing | Tagged: , , , , , | Leave a Comment »

Internet marketing spend to overtake print

Posted by jorbell on March 10, 2010

The following article on marketing spend on print and Internet advertising particularly interested me as the majority of career has been in the print arena. This day had to come but it will be interesting to see where it all eventually leads. Can you ever imagine a time without books, magazines and newspapers? Not yet certainly but when we consider the rate of technological advancement, we may find a true paperless world here sooner than we think.

Original article: www.thomsonlocal.com

Internet-based marketing spend is set to overtake print advertising for the first time this year, it has been claimed.

Spend on digital advertising – which includes email marketing – will reach almost £80 billion this year and edge ahead of traditional newspaper and magazine advertising spend.

The research, conducted by publishing specialist Outsell, which surveyed more than 1,000 US businesses about their digital marketing budgets, showed that search engine marketing and webinars would play a part in boosting online advertising budgets.

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Posted in books, Business, Internet, Marketing, News, Online, Research | Tagged: , , , , , , , | 1 Comment »

The Stars of Dragons’ Den: “Where are they now?”

Posted by jorbell on March 10, 2010

On Saturday I wrote a blog post on Business Startup – The Business show, an event for anyone looking to start a new business. Amongst the speakers are two former Dragons from BBC TV’s, Dragons’ Den in Richard Farleigh and Rachel Elnaugh. For this entry I thought I’d do a little digging to see what the current entrepreneurs from the show are up to at the moment.

James Caan

This week it has been announced that James Caan is to be on a panel of judges for the Nectar Business Small Business Awards 2010. Now in their second year, this event will recognise the achievements of exceptional small and medium sized enpertises with prizes of up to £2,000 cash and 50,000 Nectar points.

Duncan Bannatyne

Duncan Bannatyne, meanwhile, is playing a leading role in the 2010 No Smoking Day campaign by starring as the granny in a remake of the Queen video ‘I want to Break Free’. The annual event sees nearly one million smokers quit each year.

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Supermarket cleaner to life coaching

Posted by jorbell on March 9, 2010

A few years ago the family and I went through some serious financial problems which ultimately led to me seeking out a second income to help make ends meet. Due to the constraints of my day job I was limited to what roles I could take on which perhaps surprisingly, not least to me,  saw me take on a position as an early morning cleaner in a local supermarket. At the time I saw this second job as a means to an end but I in fact gained far more from the experience than money.

For five days out of seven I had to be up at 4.15am for a two hour shift which started at 5.00am and an hour later on Sundays. I got Fridays as my day off when I could have a lie-in until 7.00am. I had a 25 minute journey to make by bike each day which didn’t always go to plan as I had one bike stolen and then had to walk meaning I had to get up even earlier till I found a replacement.

As for the job itself it was interesting to be wandering in a supermarket before dawn though that feeling soon passed. Amongst my tasks was to sweep the aisles with a pair giant scissor-like brushes, mop the cafeteria kitchen floor of chip fat and clean the loos too. On the plus side I did have the gorgeous aroma of fresh strawberries and peaches in summer but you had to weigh that up with the split bag of cat litter or one of those toxic air fresheners with the essence of Chernobyl stream. While basically having the same tasks to complete each day there was always something different going on. For instance, one Sunday I had to literally clean ice cream off the windows!

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