Social media budget allocation will be 20 percent in five years
Posted by jorbell on March 4, 2010
FurlongPR have published a story on how social networking budget allocation will approach 20% of marketing spend inside five years. This development is not all that surprising but I do wonder how social network marketing will develop in the meantime. With MySpace being usurpped by Facebook and Twitter’s rate of growth appearing to slow, who knows what the situation will be in a year let alone five.
Original Article: www.furlongpr.com
Chief marketing officers in the US are quickly increasing their predicted social marketing budgets, finds a survey from Duke University’s Fuqua School of Business and the American Marketing Association, reported in eMarketer today.
Marketers researched in January 2010 now say their percentage spend on social media will increase further than they were predicting just six months previously. Their estimates show that in five years social media will represent 20% of their budgets.
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