Orbell Communications

Communicating Your Message

Internet marketing spend to overtake print

Posted by jorbell on March 10, 2010

The following article on marketing spend on print and Internet advertising particularly interested me as the majority of career has been in the print arena. This day had to come but it will be interesting to see where it all eventually leads. Can you ever imagine a time without books, magazines and newspapers? Not yet certainly but when we consider the rate of technological advancement, we may find a true paperless world here sooner than we think.

Original article: www.thomsonlocal.com

Internet-based marketing spend is set to overtake print advertising for the first time this year, it has been claimed.

Spend on digital advertising – which includes email marketing – will reach almost £80 billion this year and edge ahead of traditional newspaper and magazine advertising spend.

The research, conducted by publishing specialist Outsell, which surveyed more than 1,000 US businesses about their digital marketing budgets, showed that search engine marketing and webinars would play a part in boosting online advertising budgets.

Read full story

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One Response to “Internet marketing spend to overtake print”

  1. I would doubt to say that even though online advertising revenue spending is ENORMOUS, there are too many people who either don’t go online ( Hate computers altogether) , do not want to go online, or cannot afford to go online. What that means is that they will always print advertising on paper. The clientell will still want to see the Sunday paper, and all of that as such, and even in those gaudy magazines..It may make a dent, but in my opinion will not take over.

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