Online marketers ‘should integrate a range of channels’
Posted by jorbell on March 19, 2010
Article source: Thomson Local
Direct marketing executives can enhance their online campaigns by integrating a range of platforms, an expert has said.
Dan Forootan, president of EZ Publishing, wrote for Smart Biz that marketers should take account of the fact that people receive digital messages through a variety of channels.
To do this, businesses can combine social media, mobile and email marketing campaigns, he said.
Mr Forootan noted that both email and mobile marketing offer particularly direct forms of one-to-one communication with potential clients.
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