Posted by jorbell on June 28, 2010
Online marketing is on the increase and it is a trend that can only continue. What does this mean for more traditional forms marketing such as direct mail for instance? Well, according to Janet Holian, chief marketing officer of VistaPrint, it still has its place and it’s hard to disagree. Janet has identified seven key reasons why offline media should still play an important part of any marketer’s armoury.
This article appears in full on Bytestart, the Small Business Portal website.
Using offline media to drive online sales
With the increase of email saturation, offline media used alongside email marketing can be a valuable tool to help drive a high-ROI on online sales.
Whether you’re trying to acquire new customers or retain existing ones, there are several critical components to a direct marketing campaign that must be considered to ensure its success as an online traffic driver.
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Posted in Advice from the Web, Business, communications, Marketing, Online | Tagged: advertising, Business, communication, direct mail, direct marketing, marketing campaigns, small business | Leave a Comment »
Posted by jorbell on June 22, 2010
It is tempting for companies to copy other successful businesses’ marketing strategies in order replicate that success. While this makes good sense on one level it is important that to stand out in a busy market place, you have to do things differently too.
This does not necessarily mean you have to be radical or whacky but to simply get the basics right because so many others don’t. Kim T. Gordon on www.entrepreneur.com has compiled a list of five ways businesses can outshine their competitors and the list is glaringly simple. By meeting the needs of your customers and following these simple rules, your business will be well on the way to success.
5 Ways to Outshine the Competition
Meet customers’ needs in these critical areas to stand out from the crowd
Everywhere you turn, there’s more competition. No matter what type of store or business you operate, there are bound to be others clamoring for your customers and your piece of the market. Plus, with consumers counting every penny and business purchasers scrutinizing expenditures like never before, winning over new customers and upselling old ones has become more challenging.
What will cause customers to buy from you rather than your competitors? The answer is to meet their needs in these five critical areas:
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Posted in Advice from the Web, Business, Marketing | Tagged: Business, Marketing, small business | 1 Comment »
Posted by jorbell on June 15, 2010
It’s hard to believe but it’s been a couple of months since I’ve updated this blog but as John Lennon once famously said: “Life is what happens to you when you are busy making other plans”. It’s a statement that’s never been more true than it has been this past week as my wife Jo conspired to break an arm a few days before she was about to start a new job. However, that’s a blog for another day.
I’ve had a very long to do list recently which despite making things rather more hectic than I would like has actually made my day-to-day schedule rather exhilarating. In addition to my work in the office I’ve been in events in London (Internet World) and Newcastle (Thinking Digital) which were both very interesting in different ways. I will post a review of Thinking Digital later this week as this in particular is well worth attending if you can.
I’ve been working on copy for a 12 page corporate brochure, the content, design and layout for a five page staff newsletter and also the production of the company’s 16 page membership magazine. There have been banners to produce for an event in Brussels as well as for International Telecoms Week in Washington DC. The latter of these required the sourcing of a US supplier and arranging delivery to the conference organisers in Maryland.
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Posted in Blogging, Business, career, Design, employment, events, Personal Blog, Planning | Tagged: career, communications, International Telecoms Week, Internet World, Marketing, Thinking Digital, work | 2 Comments »