Orbell Communications

Communicating Your Message

5 Ways to Outshine the Competition

Posted by jorbell on June 22, 2010

It is tempting for companies to copy other successful businesses’ marketing strategies in order replicate that success. While this makes good sense on one level it is important that to stand out in a busy market place, you have to do things differently too.

This does not necessarily mean you have to be radical or whacky but to simply get the basics right because so many others don’t. Kim T. Gordon on www.entrepreneur.com has compiled a list of five ways businesses can outshine their competitors and the list is glaringly simple. By meeting the needs of your customers and following these simple rules, your business will be well on the way to success.

5 Ways to Outshine the Competition

Meet customers’ needs in these critical areas to stand out from the crowd

Everywhere you turn, there’s more competition. No matter what type of store or business you operate, there are bound to be others clamoring for your customers and your piece of the market. Plus, with consumers counting every penny and business purchasers scrutinizing expenditures like never before, winning over new customers and upselling old ones has become more challenging.

What will cause customers to buy from you rather than your competitors? The answer is to meet their needs in these five critical areas:

  1. Price
  2. Added Value
  3. Convenience
  4. Trust
  5. Conscience

To find out why these areas are so important, read the full article

Kim T. Gordon is the author of four books and a multifaceted marketing expert, speaker, columnist and media spokesperson. Over the past 30 years she’s helped millions of small-business owners increase their success. You can learn about individual coaching and reach Kim at her website SmallBusinessNow.com.

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One Response to “5 Ways to Outshine the Competition”

  1. […] 5 Ways to Outshine the Competition « Orbell Communications […]

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