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Archive for July, 2010

Event Traffic – the streaming media summer

Posted by jorbell on July 20, 2010

HotLINX22 cover

HotLINX issue 22 - Download available now

The latest edition of LINX’s member magazine – HotLINX22 – is now available to download from the LINX website: https://www.linx.net/files/hotlinx/hotlinx-22.pdf

The cover story focuses on the impact streaming media has had on networks during the summer months. In the UK in particular, traffic has risen sharply as Internet users kept up to date with what was happening in the General Election, the Budget as well as with sporting events such as the FIFA World Cup and Wimbledon.

Below is an extract from the article as featured in HotLINX22.

Changing habits in TV and Internet usageThere appears to be a change in the way that people are using the Internet and television. Where once it was a ‘one or the other’ activity, users often now have the TV on in the background while browsing on their laptops or mobile devices. Different large scale events such as the Grand Slam tennis and the football in Africa can now be followed simultaneously. With more and more content available online this pattern of behaviour can only increase.

Sport and Politics mix in Summer Internet Traffic Surge

There is an old phrase that says that sport and politics don’t mix but they certainly did between the 22 and 24 June and in quite a remarkable way.

As George Osborne, Chancellor of the Exchequer, to the House of Commons began his Budget speech on the afternoon 22 June, two tennis players, American John Isner and French qualifier Nicolas Mahut, were preparing for a first round match at Wimbledon in what was to become the longest match in tennis history. The match began at 6:13pm on Tuesday evening and wasn’t completed until 4:48pm two days later after a total playing time of 11 hours and 5 minutes.

While the match wasn’t of any great significance to viewers in terms of who was playing,the sheer fact that the final set finished with an incredible score of 70 games to 68 in Isner’s favour kept the public hooked until the end. What was also grabbing people’s attention at this time was the finer detail of the first post-election Budget and the must-win England match against Slovenia in South Africa which took place on Wednesday afternoon.

All three events were largely intertwined in that there were key periods in coverage that overlapped and that the majority of it occurred during office hours.

Online links to earlier issues of HotLINX can found here: https://www.linx.net/publicity/hotlinx.html

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7/7 – The London Bombings, 5 years on…

Posted by jorbell on July 7, 2010

July the 7th 2010 is the 5th anniversary of the London bombings where 52 people were killed in four separate but co-ordinated terrorist attacks. I would like to take the opportunity to reproduce one of my articles that was written about those tragic events that seeks to explain how small, seemingly meaningless, decisions, can have a massive impact on people’s lives.

None of us are here forever but we still change the World

Where we are in our lives today is essentially the end results of two seperate series of actions that run alongside each other. One is based on our own internal decision making and how we react to the situations we are faced with and the other are the external events over which we have absolutely no control. Making the distinction between them both is very important.

What is difficult to comprehend is that what happens to us today could be traced back to borderline decisions made hundreds and thousands of years ago. The future changes with any decision any of us make no matter how trivial it seems in the greater scheme of things.

If we think back to the London bombings in July 2005 we can look at many peoples lives completely changed, not just for the unfortunates who were killed and injured, but for the family and friends who have had to deal with the aftermath. In fact we’ve all been affected in some ways because our attitudes will change with respect to travelling in London and what we feel for certain members of society, it can’t not have an impact.

Read the rest of this entry »

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