Orbell Communications

Communicating Your Message

Q: How can I successfully promote my brand?

Posted by jorbell on September 8, 2010

An often asked question asked by small businesses owners starting out is that of how best to promote their brand. This is very important because you can have the best product or service offering in the World but if no-one knows about it or what it stands for, no-one is going to buy it. Your brand is more than just about what you are selling because it is the personality of the company. Is it exclusive and aspirational or more about simple good value?

Marc Barber, editor of www.SmallBusiness.co.uk, looks at the different brand promotion options below…

Q: How can I successfully promote my brand?

The first thing to do is decide what you want to say about yourself, your product and your business. If you do not know, how can your customers? But knowing the message is not the end of the story. You have to decide who to send it to and how you are going to do it. If your message is not received loud and clear, your customers will not understand why they should buy from you or what it is they are getting. If they do not know the reason for buying, there will be no sales; if they have the wrong reason for buying, there will be dissatisfaction.

If you do not manage to communicate effectively the benefits of your product or service, your business will fail. The message, and getting it across, is crucial. Broadly, marketing is all about getting your message across. But marketing can be an expensive habit if it is undirected, too ethereal and without a clear purpose. Small businesses need to market, but more and more the marketing should be focused on generating direct responses, on building communications with your target group of customers rather than broad-brush image generation.

For more areas to look at when promoting your brand, read the full article.

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