Orbell Communications

Communicating Your Message

Archive for October, 2010

The Secret Millionaire: could we all do more?

Posted by jorbell on October 24, 2010

In the UK there is a TV series called the Secret Millionaire where a wealthy person goes undercover into underprivileged areas and then after a period of time comes clean and hands over money for what he considers a deserving cause, person or project. It seems that £30K is the usual amount that is given overall and it could be split several ways for repairs to a local facility, or help with a care centre or for a person or family who are doing good in the community or becuase they deserve a break. It’s quite emotional stuff on many levels.

First of all you have the successful person. Being one of those ‘in the middle’ of society that have a decent job and are doing OK, how should I react to him or her? Some will be jealous of their success saying it is down to luck or a prosperous family whether they’ve earnt it or not. Others will applaud them because they had the drive and commitment to be a success especially if they started with nothing. Then there will be cynical people who think they are doing good to boost their ego or to make some personal gain and not doing it for the right reasons.

We also have those people who need care, or are out of work, living in poor conditions or being brought up in violent areas. People who feel trapped in their circumstances and can’t see a way out. Despite any range of problems including one or all of the above there are the persons who still seem to love life and will do anything for anyone for nothing or a pittance because it is the right thing to do.

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Posted in Personal Blog | Tagged: , | 5 Comments »

Cloud Computing and the African Peering Scene discussed in the latest issue of HotLINX magazine

Posted by jorbell on October 18, 2010

The London Internet Exchange (LINX) has announced the launch of the latest edition of its quarterly magazine, HotLINX, which includes a special three page feature on Cloud Computing as its lead story.

Internet intelligence and cybersecurity experts Renesys, LINX member BSO Network Solutions and network hardware provider Brocade, have all contributed with each approaching the Cloud concept from a different angle. The topic has polarised many in the industry so these articles are sure spark further debate in the LINX community.

LINX is a mutual, not-for-profit organisation whose 370-plus members include the majority of the world’s leading network operators. Membership of LINX provides a cost effective way of improving traffic latency and quality by direct peering with other member networks.

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Posted in Business, communications, Internet, Marketing, News, newsletters, public relations | Tagged: , , , , | 2 Comments »

Bad news for Yellow Pages and printed directories following new research

Posted by jorbell on October 16, 2010

Traditionally, one of the first places new businesses advertise themseleves has been in classified sections in newspapers and in trade directories such as Yellow Pages. It makes sense, right? Truth is commerce is changing, and where once potential customers would look in printed media for service providers, people now generally are looking online for this information first. The company website is the obvious place to start plus social networking sites such as Twitter and Facebook where you can often find up to the minute offers.

Yellow Pages have adapted and do have an online presence in yell.com and I’m sure that will continue perform well. However, the days of the printed directory look to be numbered especially after the results of a recent survey from Vistaprint.

Article source: www.smallbusinesssem.com

Small Biz Marketing: More Bad News for Yellow Pages

By Matt McGee

It’s not quite “breaking news” anymore is it? No, but here are more troubling statistics for the yellow pages and, specifically, their status as a marketing venue for small businesses: According to a recent survey of “micro-businesses” conducted by Vistaprint, two-thirds of respondents have “no interest” in marketing via the yellow pages, and only 11% say they plan to use it in the future.

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Posted in Business, communications, Internet, Online, Research, social networking | Tagged: , , , , , | 3 Comments »

Yeo Valley advert makes the most of social media

Posted by jorbell on October 9, 2010

The X Factor is the biggest show on British TV right now and anyone advertising their product during the ad breaks are going to have pay a huge premium for the privilege. If you can secure a spot in the first break of the live shows you will have to pay even more.

Yeo Valley Organic have just done that with a full two minute ad promoting their milk with an innovative commercial which sees trendy young farmers rapping. It’s certainly not the traditional way we expect to see the countryside portrayed.

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Posted in branding, Business, communications, Internet, Marketing, News, Online, social networking | Tagged: , , , , | Leave a Comment »

Facebook Fan Pages

Posted by jorbell on October 7, 2010

A couple of weeks ago I created a Facebook fan page for HotLINX magazine, a publication I design and edit for the London Internet Exchange. While part of reason for doing this was vanity I also recognised that there was potentially a lot to be gained by adding this facility to LINX social networking activity.

Now, HotLINX is quite a specialised magazine which is aimed primarily at its ISP members peering Internet traffic at the LINX exchange but it does also try to reflect some of the broader Internet industry issues such as government regulation. As a quarterly publication it is inevitable that not every article feature up to the minute news so I wanted to introduce a way of publishing related material that kept the HotLINX name in the consciousness of its stakeholders.

Facebook has two networking types: The Facebook group and the Facebook fan page. As I’ve already stated I went for the fan page which I felt better suited my needs though that will not necessarily apply to you. Rather than go into the differences in-depth I’d like to refer you to the Search Engine Journal site which actually carried out some detailed research into the two services. You can read about the findings on their Facebook Group vs Facebook Fan Page: What’s Better? page.

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Posted in communications, Internet, Marketing, Online, Online services, Publicity, Research, social networking | Tagged: , , , , , , , , , , | 1 Comment »