Bad news for Yellow Pages and printed directories following new research
Posted by jorbell on October 16, 2010
Traditionally, one of the first places new businesses advertise themseleves has been in classified sections in newspapers and in trade directories such as Yellow Pages. It makes sense, right? Truth is commerce is changing, and where once potential customers would look in printed media for service providers, people now generally are looking online for this information first. The company website is the obvious place to start plus social networking sites such as Twitter and Facebook where you can often find up to the minute offers.
Yellow Pages have adapted and do have an online presence in yell.com and I’m sure that will continue perform well. However, the days of the printed directory look to be numbered especially after the results of a recent survey from Vistaprint.
Article source: www.smallbusinesssem.com
Small Biz Marketing: More Bad News for Yellow Pages
It’s not quite “breaking news” anymore is it? No, but here are more troubling statistics for the yellow pages and, specifically, their status as a marketing venue for small businesses: According to a recent survey of “micro-businesses” conducted by Vistaprint, two-thirds of respondents have “no interest” in marketing via the yellow pages, and only 11% say they plan to use it in the future.
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