Orbell Communications

Communicating Your Message

Archive for the ‘branding’ Category

Interview with ZTT Records designer, David Smart

Posted by jorbell on March 26, 2011

As a child of the 80s I was very much fan of the bands Frankie goes to Hollywood, Art of Noise and Propaganda. Coincidentally there were all on the same record label, Zang Tuum Tumb, or to give it its more familiar name, ZTT.

Welcome to the Pleasuredome - Frankie goes to Hollywood

Welcome to the Pleasuredome - Frankie goes to Hollywood

Art and design has always been an interest of mine too so the sleeve art always fascinated me. Former music journalist Paul Morley was catalyst for many of the ideas for the ‘look’ of the label and the brainchild of its groundbreaking marketing. Paul worked with David Smart to create some iconic designs which still look great to this day.

Who's Afraid (of The Art of Noise) 

Who's Afraid (of The Art of Noise)

Dr Mabuse - Propaganda

Dr Mabuse - Propaganda

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Yeo Valley advert makes the most of social media

Posted by jorbell on October 9, 2010

The X Factor is the biggest show on British TV right now and anyone advertising their product during the ad breaks are going to have pay a huge premium for the privilege. If you can secure a spot in the first break of the live shows you will have to pay even more.

Yeo Valley Organic have just done that with a full two minute ad promoting their milk with an innovative commercial which sees trendy young farmers rapping. It’s certainly not the traditional way we expect to see the countryside portrayed.

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Design, Copywriting and Marketing services at a fee YOU set!

Posted by jorbell on September 26, 2010

Many companies in these troubled economic times are finding it increasingly difficult to advertise their products and services effectively due to rising operating costs. The temptation is to try and save money by doing it yourself but this can be a false economy as any marketing strategy needs to be carefully considered to ensure it achieves the maximum impact. In an offer designed to give your business the best chance of success I am offering my services in a special ‘try before you buy’ way.

Here’s the marketing spiel…

Do you have a job or task which you want taking off your hands? Has it been sat there for weeks or months just gathering dust? What would you give to just to get it out of the way so you can move forward again.

Do you need a logo creating or a leaflet designed? What about some advertising or brochure copy? Maybe you need assistance with social networking strategy or someone to review your website who will see it with fresh eyes?

Basically I will undertake any project for you and will do it for whatever you think it is worth. If you don’t feel what I have done is right for you or your business then you can decide to pay nothing. It’s that simple.

HotLINX22 cover

HotLINX issue 22 - Download available now

You can see an example of my work by downloading a copy of the company magazine I design and write for.

Two decades of design and marketing experience is at your disposal. You – or any of your friends and associates for that matter – could be about to net yourself a bargain! Just use the contact me facility at the top of the page to put in your request.

Offer available until the 24 October 2010.

Posted in branding, Business, communications, Design, Marketing, public relations, social networking, Writing | Tagged: , , , , , , , , , , , , , , , , , | Leave a Comment »

Q: How can I successfully promote my brand?

Posted by jorbell on September 8, 2010

An often asked question asked by small businesses owners starting out is that of how best to promote their brand. This is very important because you can have the best product or service offering in the World but if no-one knows about it or what it stands for, no-one is going to buy it. Your brand is more than just about what you are selling because it is the personality of the company. Is it exclusive and aspirational or more about simple good value?

Marc Barber, editor of www.SmallBusiness.co.uk, looks at the different brand promotion options below…

Q: How can I successfully promote my brand?

The first thing to do is decide what you want to say about yourself, your product and your business. If you do not know, how can your customers? But knowing the message is not the end of the story. You have to decide who to send it to and how you are going to do it. If your message is not received loud and clear, your customers will not understand why they should buy from you or what it is they are getting. If they do not know the reason for buying, there will be no sales; if they have the wrong reason for buying, there will be dissatisfaction.

If you do not manage to communicate effectively the benefits of your product or service, your business will fail. The message, and getting it across, is crucial. Broadly, marketing is all about getting your message across. But marketing can be an expensive habit if it is undirected, too ethereal and without a clear purpose. Small businesses need to market, but more and more the marketing should be focused on generating direct responses, on building communications with your target group of customers rather than broad-brush image generation.

For more areas to look at when promoting your brand, read the full article.

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Social Media World Forum – Olympia, London

Posted by jorbell on March 15, 2010

You can tell when the latest online phenomenen has really taken off when it inspires a multitude of conferences and trade shows for businesses to try to sell us something to enable us to use it better. There’s nothing wrong with that which is why I shall I be presenting myself at the Social Media World Forum registration desk at London Olympia for my delegate badge tomorrow morning.

Unlike a lot of shows I’ve attended recently I’m holding out high hopes for this one as the event program looks excellent. A wide variety of content to cover the multitude of uses of social networking and I’m particularly looking forward to seeing Adam Parker of online PR agency Realwire present his workshop, The Press Release for an Online World or “Meatball Sundae”. This will look at the social media news release, who’s using them and how they can benefit PR and search engine optimisation (SEO). I know Adam personally so I know it will be excellent though I’m not so sure about his catering judging by that title!

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Posted in Blogging, branding, Business, events, Internet, Marketing, Online, social networking | Tagged: , , , , , , | 2 Comments »

Design, copywriting and marketing services available – YOU set the fee!

Posted by jorbell on March 12, 2010

NEW OFFER FOR AUTUMN 2010

How about this for an offer? Up until the end of March September 2010 I am offering up to 5 hours of design, writing and marketing time per person at whatever price you want it to be!

Do you have a job or task which you want taking off your hands? Has it been sat there for weeks or months just gathering dust? What would you give to just to get it out of the way so you can move forward again.

Why am I doing this? Well, why not? There’s honestly no hidden agenda so what do you have to lose?

Take a look at my About page profile and other blog entries – is there anything there that you feel you could tap into that would make life a little easier for you? Do you need a logo creating or a leaflet designed? What about some advertising or brochure copy? Maybe you need advice on social networking or someone to review your website who will see it with fresh eyes?

In summary I am offering up to 5 hours of my time for a fee that YOU decide. You don’t even need to pay up front. What you pay will be the price that you think the work is worth. Come on, what do you have to lose?

If you have such a task in mind or any questions please use my Contact Me page to get in touch – I’ll be happy to help in any way I can.

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Don’t just read the news, plunder it!

Posted by jorbell on February 1, 2010

There has never been a time in history in which news is more readily available. Forgetting traditional newspapers and magazines for moment we have television, radio, Internet and simple word of mouth but this barely scratches the surface as to what is available.

In the online world there are dedicated news websites, specialist industry forums, comment through blogs and the growing impact of social networking which makes certain news stories almost inescapable. It can be overwhelming if we take this information at face value but how we digest the detail could yield a host of different business opportunities.

What I encourage readers to do is once you’ve understood the message of a story is to go back and look for those opportunities. Would the writer be a useful contact or is there a person or organisation in the article itself be worth speaking to?

No? Look a bit deeper. Does it mention an event you could attend or a shortage in equipment or skills that could be solved by your involvement?

Maybe not. What else is happening then? Is a company implementing a campaign that you could adapt for your own purposes? Is there an emerging market you haven’t considered before?

It doesn’t have to be specific to your market but could be a simple story in your local free paper. Make a point of trying to find the opportunity in every article on a single page even if most are unworkable. What it does is make the brain think a bit differently to the norm and as a result the big chance may just come your way.

Posted in Blogging, branding, Business, communications, Internet, Marketing, News, newsletters, Publicity, social networking, Writing | Tagged: , , , , , , , , , , , , , | 2 Comments »

Building the Employer Brand

Posted by jorbell on December 10, 2009

Today I attended a one day workshop entitled Building the Employer Brand run by the Chartered Institute of Marketing.

I found the content very interesting particularly in light of the recent recruitment work I’ve been involved in. It was thought-provoking and gave rise to a number of questions and methods for building stronger internal colleague relationships while also making a business more attractive to customers and potential job applicants.

The programme looked at the following:

  • What is branding?

This was an introduction to the concept of the customer and employer brand.

  • Why is the employer brand important?

This considered the components of the employer brand, and how this relates to the customer brand. We were also asked to look at how our own employer brand was currently perceived, and whether it needs to change or develop.

  • Developing the employer brand strategy

In this session we considered a number of the different aspects of employer branding e.g. organisational values and behaviours, reputation of the organisation, perception of the value of work, challenge & interest as well as individual staff achievement.

  • Communicating the employer brand

To finish the day we covered the aspects of our employer brands which need to change and what information is needed to find these out. This enabled us to build a list of key points outlining the changes needed.

We were given a book called Brand from the Inside by Libby Sartain and Mark Schumann to take away which, from what I’ve read, looks to be an excellent guide and I look forward to reading more. I may even do on an ongoing review so I can cover the topic in more detail.

There are three dates currently in place for this course next year in April, August and December. These can be found along with the course overview on the CIM website.

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Businesses that blog get 55% more visitors

Posted by jorbell on November 2, 2009

From FurlongPR

Based on a survey in August of 1500 businesses by Hubspot, those that blogged had 55% more visitors, 97% more inbound links and 434% more indexed pages.

Most businesses accept, even if they don’t anticipate these sort of figures, that a blog will revolutionise their static corporate website, but trying to get momentum for that internally can be a trying business. Who’s going to write it, what will it look like, who’s going to build it.

Read full story

Posted in Blogging, branding, Business, Marketing, Publicity, Research, social networking | Tagged: , , , , , , , , , , , , | 1 Comment »