Orbell Communications

Communicating Your Message

Archive for the ‘External Blogs’ Category

TV Comedy and the Digital World

Posted by jorbell on December 11, 2009

Not so much a marketing and communications blog post but a comment on British situation comedy, broadcasting and how we as individuals have changed over the last generation. This was inspired by a blog post on BBC Writersroom by Michael Jacob, a leading comedy bod at the Beeb. In it he refers to a new sitcom called Big Top and says:

As is traditional with virtually every new BBC1 sitcom, Big Top has received a massive critical kicking, both in newspapers and on writers’ forums. I can never quite understand the snobbishness of aspiring comedy writers, who tend to unite in loathing any show which is popular with audiences. Two Pints and My Family spring immediately to mind.

Personally I cannot comment on this particular show as I haven’t seen it but I found what he said and the way he said it particulalrly interesting. I understand what Michael Jacob is getting at and I agree with him to a point but I think there is far more to this story than there is at first glance.

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Posted in Blogging, External Blogs, Internet, Online services, Personal Blog, Writing | Tagged: , , , , , , , , , | Leave a Comment »

Blogging Small Businesses have 55% More Traffic, 97% More Inbound Links

Posted by jorbell on September 10, 2009

By Mack Collier, Search Engine Guide

A recent study by Hubspot found that among their small business customers, those that blogged had 55% more traffic and 97% more incoming links than non-blogging small businesses.

The study confirms what most of us that are active in the social media space have known for a while.  Blogs generate more traffic and links than static websites, on average.

Which is great, but more traffic and links alone does not make your blog successful, right?  And neither does more comments.

What your business needs to do is correlate these metrics back to larger business goals for your blog.  For example, if you are wanting to use your blog as a tool to increase sales on your website, does sending more traffic to your site from your blog really matter, if sales don’t increase?

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Posted in Blogging, Business, External Blogs, Internet, Online, Research | Tagged: , , , | 2 Comments »

Promoting your business for free

Posted by jorbell on September 4, 2009

If you or your organisation has something to say getting your message across is very important but in financially difficult times many are taking the decision that the cost of distributing that message is too great. This is understandable if you stick only to traditional methods of promotion such as PR agencies but more and more ways of promoting a business are available now than ever before for little or no cost.

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Posted in Advice from the Web, branding, Business, External Blogs, Marketing, Online, Publicity, social networking, Writing | Tagged: , , , , , , , , , , | 8 Comments »

‘Special delivery’ – a post by Richard Branson

Posted by jorbell on November 21, 2008

In using Twitter last week I chanced across the account of Richard Branson. As you might expect, he has an awful lot of followers, a number which now includes me. The nice thing is that ‘he’ is following me too.

Obviously I understand that he won’t be physically reading my posts, at least not all of them, but the gesture is so very important. If the time has been taken to acknowledge me, that leaves me with a positive feeling for him and his organisation. It’s something we should all aspire to do.

I also see that Richard has a new book out called Business Stripped Bare. You can even read an extract on Richard’s blog – it’s very good. Click on the graphic here to purchase the eBook version.

His blog is very interesting and I can certainly recommend it. Here’s a recent post on attention to detail and good communication.

Special Delivery by Sir Richard Branson

Good delivery depends upon many things. Two of the most important elements are attention to detail, and good communication. Neither of these essentials is difficult to understand or implement, so, naturally, they’re the first things we forget.

Don’t waste your precious time. Phone calls and emails can eat your day. Don’t let them. No one will think less of you for getting to the point. Because there are so many calls to make every day, I generally keep them very brief. And a short note to somebody is often quicker than a phone call. As the business has got bigger and spread across the globe, a lot is dealt with by short notes. However, I’m always willing to pick up the phone and talk directly to people if an issue needs resolving that way.

There’s no question that if you are trying to persuade someone to join you, invest with you, or make some changes, then it’s important to speak to them directly and take the time so that they know what they need to do. Face-to-face conversations are more efficient, and videoconferencing will always come a poor second to a shared pot of tea.

Read Richard’s Blog: http://entrepreneur.virgin.com

Posted in External Blogs | Tagged: , , , , , | Leave a Comment »