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Guest author: Patrick Nelson – How to Make Money on Facebook

Posted by jorbell on December 11, 2008

Patrick Nelson runs a digital marketing agency based in Nottinghamshire called UnderDesign. In this entry he writes how you can earn money through the social networking site, Facebook.

(see Guest Author section for biography)

Many of us already understand to some degree the importance of using social media as a key element of your business marketing; it’s great for search engine marketing, making your website highly findable and getting in front of your potential market. Facebook is, arguably the most successful social networking website to date, but can it be used to promote your business, increase awareness of what you do and, in short, make you more money?

I believe it can and the purpose of this article is to demonstrate exactly how.

As usual, every link in this article will open in a new window so feel free to click on anything you see, this will still be here when you’re done.

Over 100 million active users and estimated to be worth more than $15 billion, Facebook describes itself as a “social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.”

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Guest author: John Calvert – Revealed: 11 of the most common mistakes made in Radio Adverts

Posted by jorbell on December 1, 2008

John Calvert is Managing Director of Airforce: One of the UK’s most prominent names in Radio Commercial Production. Here he reveals how your business may inadvertantly be throwing thousands of pounds down the drain by adopting poorly-constructed Radio Adverts.

(see Guest Author section for biography)

With revenues approaching the £600 million mark, Radio Advertising is proving to be an extremely popular advertising medium. However, not all the businesses who advertise on the radio will enjoy success with the medium. This could be down to a number of reasons, however a key point in the failure of a radio advertising campaign may well be down to the commercial itself.

Businesses often pay handsomely to broadcast their radio commercials. However, many commercials are inadvertently sending out the wrong messages. The result ? Confused and irritated listeners. For the advertisers: Vast amounts of money wasted.

In times when local and regional radio advertisers need to make every second (and penny) count in their radio advertising, it is vital we get back to basics and indentify the small things that could cause radio advertisers big problems.

Communication is all about creating the right response in the mind of the radio listener, so here are a few of the things that can make a radio advertising campaign fail.

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Guest Author: David Chan – Banking, Post the World Financial Crisis

Posted by jorbell on November 26, 2008

By David Chan (see Guest Author section for biography)

Banking, Post the World Financial Crisis

As we watch Governments bailing out the banking industry globally through injecting massive amounts of cash and guarantees, it occurs to me that there may be a way of setting out a new framework for banking and financial services in the future.

This paper sets out a proposal of what should be done post the crisis. Before going on to set out the proposal in more detail, it is useful to look at some of the main factors leading to the Crisis. If you know about Fractional Reserve Banking and Securitisation, then you can skip the next few paragraphs.

Fractional Reserve Banking

Banks create money by lending more than they have on deposit. This is called Fractional Reserve Banking (FRS).

Say someone deposits £100 with a bank for an interest of 5%. The bank is now in a position to lend out that £100. Say someone wants to borrow that £100 and is willing to pay the bank 10% interest. Then the bank can make 5% of £100 on the deal. The borrower takes that £100 and trades uses it in business. And in the course of business he receives some cash, say £90. He then lodges the £90 in the bank and the bank is then in a position to lend that out too, so and so forth.

So an initial amount can generate many times the number of loans. While everyone is paying back interest on time, the system works well. The investor makes what he expects on that deposit, the banker can generate many times that deposit in loans. This number of times is called the Bank Multiplier. Experience has shown that multipliers of 5 or 6 are a reasonably safe bet. In recent times some banks have worked on multipliers of 10.

This shows how banks make money as well as profits.

So if a bank has a multiplier of 5, then on a single deposit of £100, they can lend £500. If the interest charge on loans is 5%, they will get back an equivalent 25% of their original £100 investment. That is the power we are giving to private banks!

You can see a great video on this by clicking this link

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