Posted by jorbell on March 26, 2011
As a child of the 80s I was very much fan of the bands Frankie goes to Hollywood, Art of Noise and Propaganda. Coincidentally there were all on the same record label, Zang Tuum Tumb, or to give it its more familiar name, ZTT.
Welcome to the Pleasuredome - Frankie goes to Hollywood
Art and design has always been an interest of mine too so the sleeve art always fascinated me. Former music journalist Paul Morley was catalyst for many of the ideas for the ‘look’ of the label and the brainchild of its groundbreaking marketing. Paul worked with David Smart to create some iconic designs which still look great to this day.
Who's Afraid (of The Art of Noise)
Dr Mabuse - Propaganda
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Posted in branding, Design, Marketing | Tagged: advertising, Art of Noise, David Smart, Design, Frankie goes to Hollywood, graphic design, Marketing, music, Paul Morley, Propaganda, XL Design, ZTT | Leave a Comment »
Posted by jorbell on June 28, 2010
Online marketing is on the increase and it is a trend that can only continue. What does this mean for more traditional forms marketing such as direct mail for instance? Well, according to Janet Holian, chief marketing officer of VistaPrint, it still has its place and it’s hard to disagree. Janet has identified seven key reasons why offline media should still play an important part of any marketer’s armoury.
This article appears in full on Bytestart, the Small Business Portal website.
Using offline media to drive online sales
With the increase of email saturation, offline media used alongside email marketing can be a valuable tool to help drive a high-ROI on online sales.
Whether you’re trying to acquire new customers or retain existing ones, there are several critical components to a direct marketing campaign that must be considered to ensure its success as an online traffic driver.
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Posted in Advice from the Web, Business, communications, Marketing, Online | Tagged: advertising, Business, communication, direct mail, direct marketing, marketing campaigns, small business | Leave a Comment »
Posted by jorbell on June 22, 2010
It is tempting for companies to copy other successful businesses’ marketing strategies in order replicate that success. While this makes good sense on one level it is important that to stand out in a busy market place, you have to do things differently too.
This does not necessarily mean you have to be radical or whacky but to simply get the basics right because so many others don’t. Kim T. Gordon on www.entrepreneur.com has compiled a list of five ways businesses can outshine their competitors and the list is glaringly simple. By meeting the needs of your customers and following these simple rules, your business will be well on the way to success.
5 Ways to Outshine the Competition
Meet customers’ needs in these critical areas to stand out from the crowd
Everywhere you turn, there’s more competition. No matter what type of store or business you operate, there are bound to be others clamoring for your customers and your piece of the market. Plus, with consumers counting every penny and business purchasers scrutinizing expenditures like never before, winning over new customers and upselling old ones has become more challenging.
What will cause customers to buy from you rather than your competitors? The answer is to meet their needs in these five critical areas:
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Posted in Advice from the Web, Business, Marketing | Tagged: Business, Marketing, small business | 1 Comment »
Posted by jorbell on April 17, 2010
Attracting and keeping customers is important to any business and it’s even more so in an economic downturn. Eleven experts discuss a number ideas on what small businesses can do to boost a loyal customer base.
How to Create Fiercely Loyal Customers Close to You
By Staci Wood on www.smallbiztrends.com
Recently, our very own Anita Campbell hosted an online webinar titled, “Loco for Local: Get Fiercely Loyal Customers Close to You,” sponsored by Intuit. Anita shared tips she’d requested from a panel of 11 small business experts on how to get loyal customers close to you and your business.
Each of the panel experts contributed several valuable tips and suggestions and the webinar was packed full with useful information.
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Posted in Business, communications, Customer Service, Marketing, public relations | Tagged: advertising, Business, communication, Marketing, public relations, small business | 1 Comment »