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Internet Pioneer Vint Cerf featured in HotLINX24 magazine

Posted by jorbell on January 11, 2011

HotLINX24 magazine

HotLINX24 magazine

The latest edition of London Internet Exchange’s magazine – HotLINX24 – is now available to download from the LINX website: https://www.linx.net/files/hotlinx/hotlinx-24.pdf

The cover story this time is on Internet pioneer Vint Cerf and his keynote address at the 6UK launch event back in November. IPv6 is understandably a big talking point in the industry right now with IPv4 exhaustion just around the corner.

Other stories featured in this edition include the Google Internet Economy Report, the Cisco Visual Networking Index and data centre news from Greg McCulloch at Interxion. There’s also a bumper member news section with Cablenet, ATMAN, Hurricane Electric and associate LINX member, Netnod.

There also the regular features from the Internet Society (ISOC) and the RIPE NCC plus a round up of recent Public Affairs news stories. Added to this is a review of the recent Internet industry events such as the 5th Polish Network Operators’ Group meeting (PLNOG5) in Krakow.

Readers may be interested to know that there is now a specific HotLINX Facebook page which includes exclusive content such as unpublished event photos and articles.

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Cloud Computing and the African Peering Scene discussed in the latest issue of HotLINX magazine

Posted by jorbell on October 18, 2010

The London Internet Exchange (LINX) has announced the launch of the latest edition of its quarterly magazine, HotLINX, which includes a special three page feature on Cloud Computing as its lead story.

Internet intelligence and cybersecurity experts Renesys, LINX member BSO Network Solutions and network hardware provider Brocade, have all contributed with each approaching the Cloud concept from a different angle. The topic has polarised many in the industry so these articles are sure spark further debate in the LINX community.

LINX is a mutual, not-for-profit organisation whose 370-plus members include the majority of the world’s leading network operators. Membership of LINX provides a cost effective way of improving traffic latency and quality by direct peering with other member networks.

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Posted in Business, communications, Internet, Marketing, News, newsletters, public relations | Tagged: , , , , | 2 Comments »

Yeo Valley advert makes the most of social media

Posted by jorbell on October 9, 2010

The X Factor is the biggest show on British TV right now and anyone advertising their product during the ad breaks are going to have pay a huge premium for the privilege. If you can secure a spot in the first break of the live shows you will have to pay even more.

Yeo Valley Organic have just done that with a full two minute ad promoting their milk with an innovative commercial which sees trendy young farmers rapping. It’s certainly not the traditional way we expect to see the countryside portrayed.

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Posted in branding, Business, communications, Internet, Marketing, News, Online, social networking | Tagged: , , , , | Leave a Comment »

Event Traffic – the streaming media summer

Posted by jorbell on July 20, 2010

HotLINX22 cover

HotLINX issue 22 - Download available now

The latest edition of LINX’s member magazine – HotLINX22 – is now available to download from the LINX website: https://www.linx.net/files/hotlinx/hotlinx-22.pdf

The cover story focuses on the impact streaming media has had on networks during the summer months. In the UK in particular, traffic has risen sharply as Internet users kept up to date with what was happening in the General Election, the Budget as well as with sporting events such as the FIFA World Cup and Wimbledon.

Below is an extract from the article as featured in HotLINX22.

Changing habits in TV and Internet usageThere appears to be a change in the way that people are using the Internet and television. Where once it was a ‘one or the other’ activity, users often now have the TV on in the background while browsing on their laptops or mobile devices. Different large scale events such as the Grand Slam tennis and the football in Africa can now be followed simultaneously. With more and more content available online this pattern of behaviour can only increase.

Sport and Politics mix in Summer Internet Traffic Surge

There is an old phrase that says that sport and politics don’t mix but they certainly did between the 22 and 24 June and in quite a remarkable way.

As George Osborne, Chancellor of the Exchequer, to the House of Commons began his Budget speech on the afternoon 22 June, two tennis players, American John Isner and French qualifier Nicolas Mahut, were preparing for a first round match at Wimbledon in what was to become the longest match in tennis history. The match began at 6:13pm on Tuesday evening and wasn’t completed until 4:48pm two days later after a total playing time of 11 hours and 5 minutes.

While the match wasn’t of any great significance to viewers in terms of who was playing,the sheer fact that the final set finished with an incredible score of 70 games to 68 in Isner’s favour kept the public hooked until the end. What was also grabbing people’s attention at this time was the finer detail of the first post-election Budget and the must-win England match against Slovenia in South Africa which took place on Wednesday afternoon.

All three events were largely intertwined in that there were key periods in coverage that overlapped and that the majority of it occurred during office hours.

Online links to earlier issues of HotLINX can found here: https://www.linx.net/publicity/hotlinx.html

Posted in Business, communications, events, Internet, News, newsletters, Online, Research | Tagged: , , , , , , , , , , , | 1 Comment »

7/7 – The London Bombings, 5 years on…

Posted by jorbell on July 7, 2010

July the 7th 2010 is the 5th anniversary of the London bombings where 52 people were killed in four separate but co-ordinated terrorist attacks. I would like to take the opportunity to reproduce one of my articles that was written about those tragic events that seeks to explain how small, seemingly meaningless, decisions, can have a massive impact on people’s lives.

None of us are here forever but we still change the World

Where we are in our lives today is essentially the end results of two seperate series of actions that run alongside each other. One is based on our own internal decision making and how we react to the situations we are faced with and the other are the external events over which we have absolutely no control. Making the distinction between them both is very important.

What is difficult to comprehend is that what happens to us today could be traced back to borderline decisions made hundreds and thousands of years ago. The future changes with any decision any of us make no matter how trivial it seems in the greater scheme of things.

If we think back to the London bombings in July 2005 we can look at many peoples lives completely changed, not just for the unfortunates who were killed and injured, but for the family and friends who have had to deal with the aftermath. In fact we’ve all been affected in some ways because our attitudes will change with respect to travelling in London and what we feel for certain members of society, it can’t not have an impact.

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Posted in events, News, Personal Blog, Writing | Tagged: , , , , , | 2 Comments »

The London Marathon Experience: 26.2 memories

Posted by jorbell on April 17, 2010

Over the years I have run many 10Ks, 10 milers and half-marathons and and also a duathlon of two 5Ks and a 10K bike ride but it is the marathon that is the ultimate memory for me. Many people are about to embark on their first London Marathon experience on 25th April and I wish them all the very best.

Tomorrow marks the 11th anniversary since the last of my four London Marathons and rather than do what would in effect be a review of each one, I am going to pick out 26.2 of the more memorable instances from those four runs which best represent what it can be like to compete in a big city event. The route has changed since I last competed but you’ll get the picture.So here it is: This is your chance to take part in a marathon without moving from your PC. Don’t forget keep hydrated so I suggest you get yourself a beer!

1. On the free train from London Bridge station to Blackheath you join the masses of runners heading for the start. They all look fitter than yourself but everyone feels a connection because we are about to embark in what is akin to a spiritual experience. We are testing our strength and personal resolve against the ultimate test of human endurance – the mythical distance of 26 miles and 385 yards. Some people are quiet with it being their first event, others are chatty and excited having been this way before and then there are those who are running for a loved one or a good cause. In this final category you get those who take it a stage further and run in fancy dress. It is not often you find yourself nose to nose with a person in a rhino costume but curiously no-one bats and eyelid. Any other day and these people would be sectioned!

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Don’t vote for the lesser of two evils – vote for what you believe in

Posted by jorbell on April 7, 2010

I just thought I’d take this moment for a brief political rant as the UK prepares for a General Election on May 6th.

Vote for what you believe in!

If you think your party of choice has no chance of winning, voting for a different party just to stop another getting in is almost as bad as not voting at all. People are often so caught up in what they don’t want they won’t vote for what they do want. Basically, as long as the perceived enemy doesn’t get in all is well.

Opinion Polls

While the media and political parties would never allow it, we should ban political opinion polls, at least during the electioneering period. All they do is influence the way the public votes rather than reflect true public opinion.You don’t have to look at the following graph for long to reach the conclusion that a vote for the LibDems is probably a wasted vote. The point is is that I didn’t make that conclusion based on party policy but on data from a newspaper poll.

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Internet marketing spend to overtake print

Posted by jorbell on March 10, 2010

The following article on marketing spend on print and Internet advertising particularly interested me as the majority of career has been in the print arena. This day had to come but it will be interesting to see where it all eventually leads. Can you ever imagine a time without books, magazines and newspapers? Not yet certainly but when we consider the rate of technological advancement, we may find a true paperless world here sooner than we think.

Original article: www.thomsonlocal.com

Internet-based marketing spend is set to overtake print advertising for the first time this year, it has been claimed.

Spend on digital advertising – which includes email marketing – will reach almost £80 billion this year and edge ahead of traditional newspaper and magazine advertising spend.

The research, conducted by publishing specialist Outsell, which surveyed more than 1,000 US businesses about their digital marketing budgets, showed that search engine marketing and webinars would play a part in boosting online advertising budgets.

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Posted in books, Business, Internet, Marketing, News, Online, Research | Tagged: , , , , , , , | 1 Comment »

The Stars of Dragons’ Den: “Where are they now?”

Posted by jorbell on March 10, 2010

On Saturday I wrote a blog post on Business Startup – The Business show, an event for anyone looking to start a new business. Amongst the speakers are two former Dragons from BBC TV’s, Dragons’ Den in Richard Farleigh and Rachel Elnaugh. For this entry I thought I’d do a little digging to see what the current entrepreneurs from the show are up to at the moment.

James Caan

This week it has been announced that James Caan is to be on a panel of judges for the Nectar Business Small Business Awards 2010. Now in their second year, this event will recognise the achievements of exceptional small and medium sized enpertises with prizes of up to £2,000 cash and 50,000 Nectar points.

Duncan Bannatyne

Duncan Bannatyne, meanwhile, is playing a leading role in the 2010 No Smoking Day campaign by starring as the granny in a remake of the Queen video ‘I want to Break Free’. The annual event sees nearly one million smokers quit each year.

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