Orbell Communications

Communicating Your Message

Archive for the ‘OC Site Updates’ Category

OC Site Update #5

Posted by jorbell on December 3, 2008

The OC communications blog is now beginning settle down having developed at quite a rate over the last few weeks. Since the last update the biggest change has been the inclusion of the guest author section and two cracking posts on banking, post the the world financial crisis by David Chan and the 11 most common mistakes in radio advertising by John Calvert.

I’m very thankful to David and John for their assistance here. To ensure this site continues to offer quality content, it needs input from experts from a variety of market sectors. If you wish to contribute in the same way please feel free to contact me but beware, there’s a queue forming!

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OC Site Update #4

Posted by jorbell on November 20, 2008

I haven’t made many site updates other than regular postings over the past week but there have been a few nuances that I can bring to your attention.

First of all I have changed the main method of contacting me from a direct email link in the About section to a form on a new Contact Me tab. I carried out a simple test and it works fine but of course, if anyone has any problems then let me know.

In the Blogroll in the right hand menu I’ve had a couple of new links to Blog Catalog and Technorati. I had a few issues with a Stumbleupon button which I have to rectify but a campaign run on that site based around the How to write an effective article post saw my average daily traffic effectively treble inside 30 minutes. It will certainly be interested to watch how things will develop from here on in.

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OC Site Update #3

Posted by jorbell on November 12, 2008

The Orbell Communications site updates section seems to be one of the busiest categories at the moment largely due to the number of alterations I have been making to the layout and the new content I’ve been adding.

To start with another news item was added on the topic of email marketing. Research on the Retail Email Blog claims that Thursday is the most popular day to begin a new campaign.

Also added is a new Podcast feature which uses text recognition software from Odiogo to turn my OC posts into audio files. Please subscribe to the OC podcasts which can be downloaded onto many platforms such as iTunes.

This was a fascinating exercise and I really recommend you experiment with it as it is a free service and the whole set up process was very straightforward. If only all instructions were this simple.

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OC Site Update #2

Posted by jorbell on November 11, 2008

I’ve been tinkering some more with the site and added some additional facilities for readers…or in this case, viewers.

In the WordPress widgets section I spotted and add-on called VodPod. This useful tool allows me to collect video content from its archive and place into a personal media playlist. The videos are typically up to five minutes in duration in the form of seminar recordings and presentations. For obvious reasons I have focused on marketing, small business management and copywriting techniques to begin with.

There are six videos there at present and they are displayed under the banner of OrbellComms TV.

Another addition to the site was an interesting news article on blogging and its effect on consumers. People can view company websites as faceless, sterile environments that can lack personality as they can be written in very bland, non-conversational ways. They are there to provide information but sometimes you need something extra to transfer a casual visitor into a customer.

Blogs tend to be written very differently from standard websites and it’s the friendly manner than many people seem to like. This is why more and more business sites are including blogs to give the impression of a more approachable and knowledgeable organisation.

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OC Site Update #1

Posted by jorbell on November 10, 2008

Orbell Communications is beginning to develop nicely with the promised content mentioned in my previous post. Over the weekend I added two PDFs on time management and goal setting into the Free Resources section plus I’ve completed the article submitting material to newspapers following a request from Squarebrackets.

Also added is an interesting article on Email marketing as opposed to social networking into the News section. I particularly like this area as it is interesting to get a different view on a familiar topic so expect this area to build over time.

The first content has appeared in the Press Release section and that includes information on an upcoming Christopher Howard event and a free report on starting your own business. If you want to promote your offering add your words in the comment box on that page and if it passes vetting, it will be added to the site for a period of 30 days. Go to the Press Releases page to find out more.

Finally, I have added a Meebo box in the left hand menu bar should you want to chat instantly about OC or any topic connected with the blog. I cannot guarantee I will be online all the time of course but I will of course answer your questions when available.

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