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Archive for the ‘Online’ Category

Bad news for Yellow Pages and printed directories following new research

Posted by jorbell on October 16, 2010

Traditionally, one of the first places new businesses advertise themseleves has been in classified sections in newspapers and in trade directories such as Yellow Pages. It makes sense, right? Truth is commerce is changing, and where once potential customers would look in printed media for service providers, people now generally are looking online for this information first. The company website is the obvious place to start plus social networking sites such as Twitter and Facebook where you can often find up to the minute offers.

Yellow Pages have adapted and do have an online presence in yell.com and I’m sure that will continue perform well. However, the days of the printed directory look to be numbered especially after the results of a recent survey from Vistaprint.

Article source: www.smallbusinesssem.com

Small Biz Marketing: More Bad News for Yellow Pages

By Matt McGee

It’s not quite “breaking news” anymore is it? No, but here are more troubling statistics for the yellow pages and, specifically, their status as a marketing venue for small businesses: According to a recent survey of “micro-businesses” conducted by Vistaprint, two-thirds of respondents have “no interest” in marketing via the yellow pages, and only 11% say they plan to use it in the future.

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Posted in Business, communications, Internet, Online, Research, social networking | Tagged: , , , , , | 3 Comments »

Yeo Valley advert makes the most of social media

Posted by jorbell on October 9, 2010

The X Factor is the biggest show on British TV right now and anyone advertising their product during the ad breaks are going to have pay a huge premium for the privilege. If you can secure a spot in the first break of the live shows you will have to pay even more.

Yeo Valley Organic have just done that with a full two minute ad promoting their milk with an innovative commercial which sees trendy young farmers rapping. It’s certainly not the traditional way we expect to see the countryside portrayed.

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Posted in branding, Business, communications, Internet, Marketing, News, Online, social networking | Tagged: , , , , | Leave a Comment »

Facebook Fan Pages

Posted by jorbell on October 7, 2010

A couple of weeks ago I created a Facebook fan page for HotLINX magazine, a publication I design and edit for the London Internet Exchange. While part of reason for doing this was vanity I also recognised that there was potentially a lot to be gained by adding this facility to LINX social networking activity.

Now, HotLINX is quite a specialised magazine which is aimed primarily at its ISP members peering Internet traffic at the LINX exchange but it does also try to reflect some of the broader Internet industry issues such as government regulation. As a quarterly publication it is inevitable that not every article feature up to the minute news so I wanted to introduce a way of publishing related material that kept the HotLINX name in the consciousness of its stakeholders.

Facebook has two networking types: The Facebook group and the Facebook fan page. As I’ve already stated I went for the fan page which I felt better suited my needs though that will not necessarily apply to you. Rather than go into the differences in-depth I’d like to refer you to the Search Engine Journal site which actually carried out some detailed research into the two services. You can read about the findings on their Facebook Group vs Facebook Fan Page: What’s Better? page.

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Posted in communications, Internet, Marketing, Online, Online services, Publicity, Research, social networking | Tagged: , , , , , , , , , , | 1 Comment »

Event Traffic – the streaming media summer

Posted by jorbell on July 20, 2010

HotLINX22 cover

HotLINX issue 22 - Download available now

The latest edition of LINX’s member magazine – HotLINX22 – is now available to download from the LINX website: https://www.linx.net/files/hotlinx/hotlinx-22.pdf

The cover story focuses on the impact streaming media has had on networks during the summer months. In the UK in particular, traffic has risen sharply as Internet users kept up to date with what was happening in the General Election, the Budget as well as with sporting events such as the FIFA World Cup and Wimbledon.

Below is an extract from the article as featured in HotLINX22.

Changing habits in TV and Internet usageThere appears to be a change in the way that people are using the Internet and television. Where once it was a ‘one or the other’ activity, users often now have the TV on in the background while browsing on their laptops or mobile devices. Different large scale events such as the Grand Slam tennis and the football in Africa can now be followed simultaneously. With more and more content available online this pattern of behaviour can only increase.

Sport and Politics mix in Summer Internet Traffic Surge

There is an old phrase that says that sport and politics don’t mix but they certainly did between the 22 and 24 June and in quite a remarkable way.

As George Osborne, Chancellor of the Exchequer, to the House of Commons began his Budget speech on the afternoon 22 June, two tennis players, American John Isner and French qualifier Nicolas Mahut, were preparing for a first round match at Wimbledon in what was to become the longest match in tennis history. The match began at 6:13pm on Tuesday evening and wasn’t completed until 4:48pm two days later after a total playing time of 11 hours and 5 minutes.

While the match wasn’t of any great significance to viewers in terms of who was playing,the sheer fact that the final set finished with an incredible score of 70 games to 68 in Isner’s favour kept the public hooked until the end. What was also grabbing people’s attention at this time was the finer detail of the first post-election Budget and the must-win England match against Slovenia in South Africa which took place on Wednesday afternoon.

All three events were largely intertwined in that there were key periods in coverage that overlapped and that the majority of it occurred during office hours.

Online links to earlier issues of HotLINX can found here: https://www.linx.net/publicity/hotlinx.html

Posted in Business, communications, events, Internet, News, newsletters, Online, Research | Tagged: , , , , , , , , , , , | 1 Comment »

Using offline media to drive online sales

Posted by jorbell on June 28, 2010

Online marketing is on the increase and it is a trend that can only continue. What does this mean for more traditional forms marketing such as direct mail for instance? Well, according to Janet Holian, chief marketing officer of VistaPrint, it still has its place and it’s hard to disagree. Janet has identified seven key reasons why offline media should still play an important part of any marketer’s armoury.

This  article appears in full on Bytestart, the Small Business Portal website.

Using offline media to drive online sales

With the increase of email saturation, offline media used alongside email marketing can be a valuable tool to help drive a high-ROI on online sales.

Whether you’re trying to acquire new customers or retain existing ones, there are several critical components to a direct marketing campaign that must be considered to ensure its success as an online traffic driver.

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Posted in Advice from the Web, Business, communications, Marketing, Online | Tagged: , , , , , , | Leave a Comment »

Online marketers ‘should integrate a range of channels’

Posted by jorbell on March 19, 2010

Article source: Thomson Local

Direct marketing executives can enhance their online campaigns by integrating a range of platforms, an expert has said.

Dan Forootan, president of EZ Publishing, wrote for Smart Biz that marketers should take account of the fact that people receive digital messages through a variety of channels.

To do this, businesses can combine social media, mobile and email marketing campaigns, he said.

Mr Forootan noted that both email and mobile marketing offer particularly direct forms of one-to-one communication with potential clients.

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Posted in Business, communications, Internet, Marketing, Online, social networking | Tagged: , , , , , , , , , | 1 Comment »

Social Media World Forum – Olympia, London

Posted by jorbell on March 15, 2010

You can tell when the latest online phenomenen has really taken off when it inspires a multitude of conferences and trade shows for businesses to try to sell us something to enable us to use it better. There’s nothing wrong with that which is why I shall I be presenting myself at the Social Media World Forum registration desk at London Olympia for my delegate badge tomorrow morning.

Unlike a lot of shows I’ve attended recently I’m holding out high hopes for this one as the event program looks excellent. A wide variety of content to cover the multitude of uses of social networking and I’m particularly looking forward to seeing Adam Parker of online PR agency Realwire present his workshop, The Press Release for an Online World or “Meatball Sundae”. This will look at the social media news release, who’s using them and how they can benefit PR and search engine optimisation (SEO). I know Adam personally so I know it will be excellent though I’m not so sure about his catering judging by that title!

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Posted in Blogging, branding, Business, events, Internet, Marketing, Online, social networking | Tagged: , , , , , , | 2 Comments »

Internet marketing spend to overtake print

Posted by jorbell on March 10, 2010

The following article on marketing spend on print and Internet advertising particularly interested me as the majority of career has been in the print arena. This day had to come but it will be interesting to see where it all eventually leads. Can you ever imagine a time without books, magazines and newspapers? Not yet certainly but when we consider the rate of technological advancement, we may find a true paperless world here sooner than we think.

Original article: www.thomsonlocal.com

Internet-based marketing spend is set to overtake print advertising for the first time this year, it has been claimed.

Spend on digital advertising – which includes email marketing – will reach almost £80 billion this year and edge ahead of traditional newspaper and magazine advertising spend.

The research, conducted by publishing specialist Outsell, which surveyed more than 1,000 US businesses about their digital marketing budgets, showed that search engine marketing and webinars would play a part in boosting online advertising budgets.

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Posted in books, Business, Internet, Marketing, News, Online, Research | Tagged: , , , , , , , | 1 Comment »

Social media budget allocation will be 20 percent in five years

Posted by jorbell on March 4, 2010

FurlongPR have published a story on how social networking budget allocation will approach 20% of marketing spend inside five years. This development is not all that surprising but I do wonder how social network marketing will develop in the meantime. With MySpace being usurpped by Facebook and Twitter’s rate of growth appearing to slow, who knows what the situation will be in a year let alone five.

Original Article: www.furlongpr.com

Chief marketing officers in the US are quickly increasing their predicted social marketing budgets, finds a survey from Duke University’s Fuqua School of Business and the American Marketing Association, reported in eMarketer today.

Marketers researched in January 2010 now say their percentage spend on social media will increase further than they were predicting just six months previously. Their estimates show that in five years social media will represent 20% of their budgets.

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Posted in Business, communications, Internet, Marketing, News, Online, Planning, public relations, Research, social networking | Tagged: , , , , , , , | 3 Comments »

An Identical story with two different writers – “How odd”

Posted by jorbell on March 3, 2010

Last week I wrote and issued a press release on behalf of the London Internet Exchange (LINX). The story was about how one particular LINX member, Bhutan Telecom, had achieved such success since joining the exchange in 2008 that it had to significantly upgrade its network capacity.

The reason I mention this is not because of the topic itself but more on how it was reported in the trade press. Many news sites publish news stories word-for-word from the original press releases and it seems noticeable that a journalistic spin is becoming a little harder to find these days. Personally I’d rather see comment and debate on an announcement we’ve made even if it leaves you open to misinterpretation.

Whenever I see one of our press releases presented with a new title I expect to the content to be different too. It doesn’t always apply but more often than not it does. When it isn’t it’s disappointing but I can live with it. What disappoints me more is if an article has a byline with a journalists name when it is not their own work.

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Posted in Business, communications, Internet, Marketing, Online, public relations, Publicity, Writing | Tagged: , , , , , , , | 1 Comment »