Posted by jorbell on June 28, 2010
Online marketing is on the increase and it is a trend that can only continue. What does this mean for more traditional forms marketing such as direct mail for instance? Well, according to Janet Holian, chief marketing officer of VistaPrint, it still has its place and it’s hard to disagree. Janet has identified seven key reasons why offline media should still play an important part of any marketer’s armoury.
This article appears in full on Bytestart, the Small Business Portal website.
Using offline media to drive online sales
With the increase of email saturation, offline media used alongside email marketing can be a valuable tool to help drive a high-ROI on online sales.
Whether you’re trying to acquire new customers or retain existing ones, there are several critical components to a direct marketing campaign that must be considered to ensure its success as an online traffic driver.
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Posted in Advice from the Web, Business, communications, Marketing, Online | Tagged: advertising, Business, communication, direct mail, direct marketing, marketing campaigns, small business | Leave a Comment »
Posted by jorbell on March 10, 2010
The following article on marketing spend on print and Internet advertising particularly interested me as the majority of career has been in the print arena. This day had to come but it will be interesting to see where it all eventually leads. Can you ever imagine a time without books, magazines and newspapers? Not yet certainly but when we consider the rate of technological advancement, we may find a true paperless world here sooner than we think.
Original article: www.thomsonlocal.com
Internet-based marketing spend is set to overtake print advertising for the first time this year, it has been claimed.
Spend on digital advertising – which includes email marketing – will reach almost £80 billion this year and edge ahead of traditional newspaper and magazine advertising spend.
The research, conducted by publishing specialist Outsell, which surveyed more than 1,000 US businesses about their digital marketing budgets, showed that search engine marketing and webinars would play a part in boosting online advertising budgets.
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Posted in books, Business, Internet, Marketing, News, Online, Research | Tagged: advertising, Business, direct marketing, email marketing, magazines, Marketing, online marketing, statistics | 1 Comment »
Posted by jorbell on March 3, 2010
Last week I wrote and issued a press release on behalf of the London Internet Exchange (LINX). The story was about how one particular LINX member, Bhutan Telecom, had achieved such success since joining the exchange in 2008 that it had to significantly upgrade its network capacity.
The reason I mention this is not because of the topic itself but more on how it was reported in the trade press. Many news sites publish news stories word-for-word from the original press releases and it seems noticeable that a journalistic spin is becoming a little harder to find these days. Personally I’d rather see comment and debate on an announcement we’ve made even if it leaves you open to misinterpretation.
Whenever I see one of our press releases presented with a new title I expect to the content to be different too. It doesn’t always apply but more often than not it does. When it isn’t it’s disappointing but I can live with it. What disappoints me more is if an article has a byline with a journalists name when it is not their own work.
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Posted in Business, communications, Internet, Marketing, Online, public relations, Publicity, Writing | Tagged: Business, communication, copywriting, Internet, journalism, public relations, Publicity, Writing | 1 Comment »