Orbell Communications

Communicating Your Message

Archive for the ‘Planning’ Category

Busy, Busy, Busy!

Posted by jorbell on June 15, 2010

Busy Busy Busy bookIt’s hard to believe but it’s been a couple of months since I’ve updated this blog but as John Lennon once famously said: “Life is what happens to you when you are busy making other plans”. It’s a statement that’s never been more true than it has been this past week as my wife Jo conspired to break an arm a few days before she was about to start a new job. However, that’s a blog for another day.

I’ve had a very long to do list recently which despite making things rather more hectic than I would like has actually made my day-to-day schedule rather exhilarating. In addition to my work in the office I’ve been in events in London (Internet World) and Newcastle (Thinking Digital) which were both very interesting in different ways. I will post a review of Thinking Digital later this week as this in particular is well worth attending if you can.

I’ve been working on copy for a 12 page corporate brochure, the content, design and layout for a five page staff newsletter and also the production of the company’s 16 page membership magazine. There have been banners to produce for an event in Brussels as well as for International Telecoms Week in Washington DC. The latter of these required the sourcing of a US supplier and arranging delivery to the conference organisers in Maryland.

Read the rest of this entry »

Posted in Blogging, Business, career, Design, employment, events, Personal Blog, Planning | Tagged: , , , , , , | 2 Comments »

Social media budget allocation will be 20 percent in five years

Posted by jorbell on March 4, 2010

FurlongPR have published a story on how social networking budget allocation will approach 20% of marketing spend inside five years. This development is not all that surprising but I do wonder how social network marketing will develop in the meantime. With MySpace being usurpped by Facebook and Twitter’s rate of growth appearing to slow, who knows what the situation will be in a year let alone five.

Original Article: www.furlongpr.com

Chief marketing officers in the US are quickly increasing their predicted social marketing budgets, finds a survey from Duke University’s Fuqua School of Business and the American Marketing Association, reported in eMarketer today.

Marketers researched in January 2010 now say their percentage spend on social media will increase further than they were predicting just six months previously. Their estimates show that in five years social media will represent 20% of their budgets.

Read full story

Posted in Business, communications, Internet, Marketing, News, Online, Planning, public relations, Research, social networking | Tagged: , , , , , , , | 3 Comments »

Communicating with yourself: Acting on your decisions

Posted by jorbell on October 6, 2009

Why are you here? On this page I mean. What was it that made you decide that you should look at this particular article over all the other thousands on the Internet?

That’s not for me to say but hopefully I can persuade you to stick around a while. It might not be as easy as it sounds because you are a free spirit – you make your own decisions and you decide what’s coming next in your life, not me.

Now think about that for a moment. Are you already wavering as to whether you should carry on reading this or not? Are you thinking that I’m wasting your time by not getting to the point? Just what is it that I’m trying to say? Well I’ll tell you: At every single moment of every waking hour you are making a choice and it is you that is in control of every one of them. It may not feel like it but it’s true.

Sure, there will be occasions when we will be placed in awkward situations by other people that we don’t want to deal with but it is us that writes the next scene. For example my boss could fire me. What would I do? I may get upset or angry or violent. I may be philosophical, rational or pleased. Hey, you always said you wanted to leave that crumby job.

Do you see what I’m saying? I’m faced with a situation, I react to it. The question is what reaction will it be?

Read the rest of this entry »

Posted in career, Personal Blog, Planning, Research, training, Writing | Tagged: , , , , , , , , , | Leave a Comment »

10 strategies for making the most of trade shows

Posted by jorbell on July 9, 2009

Earls Court trade show

Internet World trade show

Trade shows don’t have the importance they once did in the business world primarily due to the development of the Internet and on-line services but they are still a great way to take your product to the wider world.

If you’ve had mixed results from exhibiting at shows in the past, you probably need to look at how you can make a better impact at these events.You may have seen the foot-fall at your stand but did you get the right type of visitor to convert them into sales. Ultimately, did you see a return on your investment for participating?

Read the rest of this entry »

Posted in Business, events, Internet, Marketing, Online services, Planning, Publicity, social networking | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

Tick-Block: Do the time and forget the detail (for now)

Posted by jorbell on March 23, 2009

Tick-Block is concept whereby blocks of time are set aside by an individual to work on particular aspect of their life. This could be business focussed, household chores, financial planning or exercise for instance.

Tick-Block is not a to-do list as such but merely a demonstration that you have planned time to work on a particular project. To successfully enable you to ‘tick-block’, at least 75% of the time you have scheduled has to be dedicated to that task. The premise of this system is encourage progress in whatever form it takes. Make a phone call, read an article, write an email, anything, but just TAKE ACTION!

Ultimately this system is all about ‘doing’ in the first instance with the focus doing more than you are doing right now. It is there to give you momentum rather than getting bogged down in the process of achieveing specific tasks. That can come later but for now the important thing is to get moving…

Posted in Planning | Tagged: , | Leave a Comment »