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Archive for the ‘public relations’ Category

Cloud Computing and the African Peering Scene discussed in the latest issue of HotLINX magazine

Posted by jorbell on October 18, 2010

The London Internet Exchange (LINX) has announced the launch of the latest edition of its quarterly magazine, HotLINX, which includes a special three page feature on Cloud Computing as its lead story.

Internet intelligence and cybersecurity experts Renesys, LINX member BSO Network Solutions and network hardware provider Brocade, have all contributed with each approaching the Cloud concept from a different angle. The topic has polarised many in the industry so these articles are sure spark further debate in the LINX community.

LINX is a mutual, not-for-profit organisation whose 370-plus members include the majority of the world’s leading network operators. Membership of LINX provides a cost effective way of improving traffic latency and quality by direct peering with other member networks.

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Posted in Business, communications, Internet, Marketing, News, newsletters, public relations | Tagged: , , , , | 2 Comments »

Design, Copywriting and Marketing services at a fee YOU set!

Posted by jorbell on September 26, 2010

Many companies in these troubled economic times are finding it increasingly difficult to advertise their products and services effectively due to rising operating costs. The temptation is to try and save money by doing it yourself but this can be a false economy as any marketing strategy needs to be carefully considered to ensure it achieves the maximum impact. In an offer designed to give your business the best chance of success I am offering my services in a special ‘try before you buy’ way.

Here’s the marketing spiel…

Do you have a job or task which you want taking off your hands? Has it been sat there for weeks or months just gathering dust? What would you give to just to get it out of the way so you can move forward again.

Do you need a logo creating or a leaflet designed? What about some advertising or brochure copy? Maybe you need assistance with social networking strategy or someone to review your website who will see it with fresh eyes?

Basically I will undertake any project for you and will do it for whatever you think it is worth. If you don’t feel what I have done is right for you or your business then you can decide to pay nothing. It’s that simple.

HotLINX22 cover

HotLINX issue 22 - Download available now

You can see an example of my work by downloading a copy of the company magazine I design and write for.

Two decades of design and marketing experience is at your disposal. You – or any of your friends and associates for that matter – could be about to net yourself a bargain! Just use the contact me facility at the top of the page to put in your request.

Offer available until the 24 October 2010.

Posted in branding, Business, communications, Design, Marketing, public relations, social networking, Writing | Tagged: , , , , , , , , , , , , , , , , , | Leave a Comment »

How to Create Fiercely Loyal Customers Close to You

Posted by jorbell on April 17, 2010

Attracting and keeping customers is important to any business and it’s even more so in an economic downturn. Eleven experts discuss a number ideas on what small businesses can do to boost a loyal customer base.

How to Create Fiercely Loyal Customers Close to You

By Staci Wood on www.smallbiztrends.com

Recently, our very own Anita Campbell hosted an online webinar titled, “Loco for Local: Get Fiercely Loyal Customers Close to You,” sponsored by Intuit. Anita shared tips she’d requested from a panel of 11 small business experts on how to get loyal customers close to you and your business.

Each of the panel experts contributed several valuable tips and suggestions and the webinar was packed full with useful information.

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Posted in Business, communications, Customer Service, Marketing, public relations | Tagged: , , , , , | 1 Comment »

“You are a boring man” – example of questionable customer service

Posted by jorbell on March 23, 2010

I was in the main Peterborough Post Office yesterday and I was told that I was “a boring man” for not wanting a credit card or travel insurance. I can take a joke but I’d rather not be called “boring” by counter staff for not purchasing services I neither want nor need. It doesn’t bother me that much as it was supposed to be a joke but it’s a good example of how not to deal with customers – it lacks professionalism.

I decided to Twitter about it to see how long it takes for them to say anything to pacify someone badmouthing their organisation. After four similar tweets to @PostOfficeUK with no resposne I sent one to @RoyalMail who at least got back to me.

@RoyalMail Hi…sorry to hear about your experience, and trust that my colleagues @PostOfficeUK will be interested to hear about this.

I’ve heard nothing since.

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Posted in Blogging, Business, Customer Service, Personal Blog, public relations, social networking | Tagged: , , , , , , | Leave a Comment »

Social media budget allocation will be 20 percent in five years

Posted by jorbell on March 4, 2010

FurlongPR have published a story on how social networking budget allocation will approach 20% of marketing spend inside five years. This development is not all that surprising but I do wonder how social network marketing will develop in the meantime. With MySpace being usurpped by Facebook and Twitter’s rate of growth appearing to slow, who knows what the situation will be in a year let alone five.

Original Article: www.furlongpr.com

Chief marketing officers in the US are quickly increasing their predicted social marketing budgets, finds a survey from Duke University’s Fuqua School of Business and the American Marketing Association, reported in eMarketer today.

Marketers researched in January 2010 now say their percentage spend on social media will increase further than they were predicting just six months previously. Their estimates show that in five years social media will represent 20% of their budgets.

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Posted in Business, communications, Internet, Marketing, News, Online, Planning, public relations, Research, social networking | Tagged: , , , , , , , | 3 Comments »

An Identical story with two different writers – “How odd”

Posted by jorbell on March 3, 2010

Last week I wrote and issued a press release on behalf of the London Internet Exchange (LINX). The story was about how one particular LINX member, Bhutan Telecom, had achieved such success since joining the exchange in 2008 that it had to significantly upgrade its network capacity.

The reason I mention this is not because of the topic itself but more on how it was reported in the trade press. Many news sites publish news stories word-for-word from the original press releases and it seems noticeable that a journalistic spin is becoming a little harder to find these days. Personally I’d rather see comment and debate on an announcement we’ve made even if it leaves you open to misinterpretation.

Whenever I see one of our press releases presented with a new title I expect to the content to be different too. It doesn’t always apply but more often than not it does. When it isn’t it’s disappointing but I can live with it. What disappoints me more is if an article has a byline with a journalists name when it is not their own work.

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Posted in Business, communications, Internet, Marketing, Online, public relations, Publicity, Writing | Tagged: , , , , , , , | 1 Comment »

Video email marketing to become more popular in 2010

Posted by jorbell on March 2, 2010

Original article: www.thomsonlocal.com

Marketers will make greater use of video email in the coming year, according to new research.

A study conducted by Implix highlighted that 64 per cent of marketing professionals questioned will use the medium in 2010, up from 12 per cent in 2009, reports Media Post.

It was also revealed that almost two-thirds (65 per cent) of marketers think using video emails can have a moderate or significant influence on conversion rates, while half think video emails can increase click-through rates and drive customers onto landing pages.

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Find out more about B2B email marketing

Posted in communications, Internet, Marketing, News, Online, public relations, Research | Tagged: , , , , , , , , | Leave a Comment »

An Inconvenient PR Truth – the fight against PR spam

Posted by jorbell on February 5, 2010

When preparing press releases it is important to consider very carefully your target market and whether you are reaching them via the right channels. It is easy to think that swamping the industry news sites with your release will yield results but this is nothing more than a hit and hope strategy and it’s technically a form of spamming. It’s like throwing mud and hoping that at least some of it sticks.

I have to admit this is something that is can be difficult to get right. However, as so many organisations issue their press releases in this way it becomes a deluge with the net result that editors are less inclined to give your message a chance. A sure way to annoy them is to waste their time by providing irrelevant information.

Only this week a new campaign has been launched against this kind of PR spam by agency Realwire. A website, An Inconvenient PR Truth, has been set up to highlight the problem and has received strong support within the industry.

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Posted in Advice from the Web, Business, communications, Internet, Marketing, News, Online, public relations | Tagged: , , , , , , , , | 1 Comment »