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Archive for the ‘Research’ Category

Bad news for Yellow Pages and printed directories following new research

Posted by jorbell on October 16, 2010

Traditionally, one of the first places new businesses advertise themseleves has been in classified sections in newspapers and in trade directories such as Yellow Pages. It makes sense, right? Truth is commerce is changing, and where once potential customers would look in printed media for service providers, people now generally are looking online for this information first. The company website is the obvious place to start plus social networking sites such as Twitter and Facebook where you can often find up to the minute offers.

Yellow Pages have adapted and do have an online presence in yell.com and I’m sure that will continue perform well. However, the days of the printed directory look to be numbered especially after the results of a recent survey from Vistaprint.

Article source: www.smallbusinesssem.com

Small Biz Marketing: More Bad News for Yellow Pages

By Matt McGee

It’s not quite “breaking news” anymore is it? No, but here are more troubling statistics for the yellow pages and, specifically, their status as a marketing venue for small businesses: According to a recent survey of “micro-businesses” conducted by Vistaprint, two-thirds of respondents have “no interest” in marketing via the yellow pages, and only 11% say they plan to use it in the future.

Read article in full

Posted in Business, communications, Internet, Online, Research, social networking | Tagged: , , , , , | 3 Comments »

Facebook Fan Pages

Posted by jorbell on October 7, 2010

A couple of weeks ago I created a Facebook fan page for HotLINX magazine, a publication I design and edit for the London Internet Exchange. While part of reason for doing this was vanity I also recognised that there was potentially a lot to be gained by adding this facility to LINX social networking activity.

Now, HotLINX is quite a specialised magazine which is aimed primarily at its ISP members peering Internet traffic at the LINX exchange but it does also try to reflect some of the broader Internet industry issues such as government regulation. As a quarterly publication it is inevitable that not every article feature up to the minute news so I wanted to introduce a way of publishing related material that kept the HotLINX name in the consciousness of its stakeholders.

Facebook has two networking types: The Facebook group and the Facebook fan page. As I’ve already stated I went for the fan page which I felt better suited my needs though that will not necessarily apply to you. Rather than go into the differences in-depth I’d like to refer you to the Search Engine Journal site which actually carried out some detailed research into the two services. You can read about the findings on their Facebook Group vs Facebook Fan Page: What’s Better? page.

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Posted in communications, Internet, Marketing, Online, Online services, Publicity, Research, social networking | Tagged: , , , , , , , , , , | 1 Comment »

Event Traffic – the streaming media summer

Posted by jorbell on July 20, 2010

HotLINX22 cover

HotLINX issue 22 - Download available now

The latest edition of LINX’s member magazine – HotLINX22 – is now available to download from the LINX website: https://www.linx.net/files/hotlinx/hotlinx-22.pdf

The cover story focuses on the impact streaming media has had on networks during the summer months. In the UK in particular, traffic has risen sharply as Internet users kept up to date with what was happening in the General Election, the Budget as well as with sporting events such as the FIFA World Cup and Wimbledon.

Below is an extract from the article as featured in HotLINX22.

Changing habits in TV and Internet usageThere appears to be a change in the way that people are using the Internet and television. Where once it was a ‘one or the other’ activity, users often now have the TV on in the background while browsing on their laptops or mobile devices. Different large scale events such as the Grand Slam tennis and the football in Africa can now be followed simultaneously. With more and more content available online this pattern of behaviour can only increase.

Sport and Politics mix in Summer Internet Traffic Surge

There is an old phrase that says that sport and politics don’t mix but they certainly did between the 22 and 24 June and in quite a remarkable way.

As George Osborne, Chancellor of the Exchequer, to the House of Commons began his Budget speech on the afternoon 22 June, two tennis players, American John Isner and French qualifier Nicolas Mahut, were preparing for a first round match at Wimbledon in what was to become the longest match in tennis history. The match began at 6:13pm on Tuesday evening and wasn’t completed until 4:48pm two days later after a total playing time of 11 hours and 5 minutes.

While the match wasn’t of any great significance to viewers in terms of who was playing,the sheer fact that the final set finished with an incredible score of 70 games to 68 in Isner’s favour kept the public hooked until the end. What was also grabbing people’s attention at this time was the finer detail of the first post-election Budget and the must-win England match against Slovenia in South Africa which took place on Wednesday afternoon.

All three events were largely intertwined in that there were key periods in coverage that overlapped and that the majority of it occurred during office hours.

Online links to earlier issues of HotLINX can found here: https://www.linx.net/publicity/hotlinx.html

Posted in Business, communications, events, Internet, News, newsletters, Online, Research | Tagged: , , , , , , , , , , , | 1 Comment »

Don’t vote for the lesser of two evils – vote for what you believe in

Posted by jorbell on April 7, 2010

I just thought I’d take this moment for a brief political rant as the UK prepares for a General Election on May 6th.

Vote for what you believe in!

If you think your party of choice has no chance of winning, voting for a different party just to stop another getting in is almost as bad as not voting at all. People are often so caught up in what they don’t want they won’t vote for what they do want. Basically, as long as the perceived enemy doesn’t get in all is well.

Opinion Polls

While the media and political parties would never allow it, we should ban political opinion polls, at least during the electioneering period. All they do is influence the way the public votes rather than reflect true public opinion.You don’t have to look at the following graph for long to reach the conclusion that a vote for the LibDems is probably a wasted vote. The point is is that I didn’t make that conclusion based on party policy but on data from a newspaper poll.

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Posted in News, Personal Blog, Research | Tagged: , , , , , , , , | 1 Comment »

Internet marketing spend to overtake print

Posted by jorbell on March 10, 2010

The following article on marketing spend on print and Internet advertising particularly interested me as the majority of career has been in the print arena. This day had to come but it will be interesting to see where it all eventually leads. Can you ever imagine a time without books, magazines and newspapers? Not yet certainly but when we consider the rate of technological advancement, we may find a true paperless world here sooner than we think.

Original article: www.thomsonlocal.com

Internet-based marketing spend is set to overtake print advertising for the first time this year, it has been claimed.

Spend on digital advertising – which includes email marketing – will reach almost £80 billion this year and edge ahead of traditional newspaper and magazine advertising spend.

The research, conducted by publishing specialist Outsell, which surveyed more than 1,000 US businesses about their digital marketing budgets, showed that search engine marketing and webinars would play a part in boosting online advertising budgets.

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Posted in books, Business, Internet, Marketing, News, Online, Research | Tagged: , , , , , , , | 1 Comment »

Social media budget allocation will be 20 percent in five years

Posted by jorbell on March 4, 2010

FurlongPR have published a story on how social networking budget allocation will approach 20% of marketing spend inside five years. This development is not all that surprising but I do wonder how social network marketing will develop in the meantime. With MySpace being usurpped by Facebook and Twitter’s rate of growth appearing to slow, who knows what the situation will be in a year let alone five.

Original Article: www.furlongpr.com

Chief marketing officers in the US are quickly increasing their predicted social marketing budgets, finds a survey from Duke University’s Fuqua School of Business and the American Marketing Association, reported in eMarketer today.

Marketers researched in January 2010 now say their percentage spend on social media will increase further than they were predicting just six months previously. Their estimates show that in five years social media will represent 20% of their budgets.

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Posted in Business, communications, Internet, Marketing, News, Online, Planning, public relations, Research, social networking | Tagged: , , , , , , , | 3 Comments »

Video email marketing to become more popular in 2010

Posted by jorbell on March 2, 2010

Original article: www.thomsonlocal.com

Marketers will make greater use of video email in the coming year, according to new research.

A study conducted by Implix highlighted that 64 per cent of marketing professionals questioned will use the medium in 2010, up from 12 per cent in 2009, reports Media Post.

It was also revealed that almost two-thirds (65 per cent) of marketers think using video emails can have a moderate or significant influence on conversion rates, while half think video emails can increase click-through rates and drive customers onto landing pages.

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Find out more about B2B email marketing

Posted in communications, Internet, Marketing, News, Online, public relations, Research | Tagged: , , , , , , , , | Leave a Comment »

Marketers ‘should seek to improve website engagement’

Posted by jorbell on February 12, 2010

Article from: thomsonlocal.com

A proportion of marketing spending should be geared towards improving a company website and generating sales from it, a search engine optimisation (SEO) firm has said.

Find out more about websites

VastVision wrote on Jazzou.com that websites are not simply designed to educate or entertain visitors, but instead exist primarily to generate money.

It said that a range of options are available for promoting a company website, adding that social media marketing is becoming an increasingly popular tool.

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Posted in communications, Marketing, Research, social networking | Tagged: , , , | 1 Comment »

SMEs optimistic for year ahead

Posted by jorbell on January 13, 2010

Article Source: www.smallbusiness.co.uk

Small businesses expect stronger trading conditions this year, according to a poll from SmallBusiness.co.uk.

Some 67 per cent of SMEs expect business to improve in 2010 and of those 16 per cent say conditions have already got better.

Frank O’Callaghan, owner of gift shop Humbugs of Towcester, says: ‘I feel a lot calmer. There’s not going to be any more explosions or banks failing. Christmas was really great compared to last year. We were 22 per cent up.’

Aidan Ruff, co-founder of wedding businesses The Ellingham Partnership, says: ‘This year looks to be a really good one. We’re already almost full with bookings. But I’m not sure how much that’s to do with the economy and how much is due to having increased our budget for promotions.

‘I think we’ll start to see a recovery just as long as the government doesn’t put its boot on our back with any more taxes,’ adds Ruff.

Read Full Story: www.smallbusiness.co.uk

Posted in Business, News, Research | Tagged: , , , | 1 Comment »

UK rich in budding entrepreneurs

Posted by jorbell on December 21, 2009

A recent survey suggests that many people in Britain are considering starting their own business. With the new year nearly upon us many more will now be looking to make a fresh start in 2010 and considering their options for the future. Are you one of them? If so, add a comment below and let us know about your plans.

UK rich in budding entrepreneurs

From www.smallbusiness.co.uk

A significant proportion of people in the UK say they want to start their own business.

Of 2,121 adults surveyed, some 17 per cent want to launch a start-up, according to social enterprise organisation Enterprise UK. The body predicts that if one in ten of the respondents realised their ambition, it could create 1.1 million extra jobs.

Carl Schramm, president of entrepreneurial charity the Kauffman Foundation, says: “Job creation is the number one issue facing families and policymakers during this economic recession, and this study shows that new businesses and entrepreneurs are the key factor in adding new jobs.”

Full Story: www.smallbusiness.co.uk

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