Posted by jorbell on December 10, 2009
Today I attended a one day workshop entitled Building the Employer Brand run by the Chartered Institute of Marketing.
I found the content very interesting particularly in light of the recent recruitment work I’ve been involved in. It was thought-provoking and gave rise to a number of questions and methods for building stronger internal colleague relationships while also making a business more attractive to customers and potential job applicants.
The programme looked at the following:
This was an introduction to the concept of the customer and employer brand.
- Why is the employer brand important?
This considered the components of the employer brand, and how this relates to the customer brand. We were also asked to look at how our own employer brand was currently perceived, and whether it needs to change or develop.
- Developing the employer brand strategy
In this session we considered a number of the different aspects of employer branding e.g. organisational values and behaviours, reputation of the organisation, perception of the value of work, challenge & interest as well as individual staff achievement.
- Communicating the employer brand
To finish the day we covered the aspects of our employer brands which need to change and what information is needed to find these out. This enabled us to build a list of key points outlining the changes needed.
We were given a book called Brand from the Inside by Libby Sartain and Mark Schumann to take away which, from what I’ve read, looks to be an excellent guide and I look forward to reading more. I may even do on an ongoing review so I can cover the topic in more detail.
There are three dates currently in place for this course next year in April, August and December. These can be found along with the course overview on the CIM website.
Posted in branding, career, communications, employment, Marketing, Personal Blog, training | Tagged: Chartered Institute of Marketing, CIM, communication, employer branding, human resources, Marketing, recruitment, training | Leave a Comment »
Posted by jorbell on November 10, 2009
The London Internet Exchange (LINX) is a mutually owned membership association for operators of Internet Protocol networks. It provides a neutral interconnection facility and peering platform, known as an Internet Exchange Point (IXP), and represent the interests of its members on matters of public policy.
LINX currently has a vacancy for a Marketing & Communications Executive. This position offers the opportunity to work at the heart of the Internet Industry in a dynamic team-motivated environment. LINX can offer you – in addition to an attractive remuneration package with benefits that include private health cover – life insurance, pension and income protection.
For more information please visit: [URL Removed]
Please note: No agencies! Unsolicited emails or phone calls are not welcome.
Posted in Business, career, Internet, Marketing, News, training | Tagged: career, communications, job, Marketing, recruitment | 1 Comment »
Posted by jorbell on October 6, 2009
Why are you here? On this page I mean. What was it that made you decide that you should look at this particular article over all the other thousands on the Internet?
That’s not for me to say but hopefully I can persuade you to stick around a while. It might not be as easy as it sounds because you are a free spirit – you make your own decisions and you decide what’s coming next in your life, not me.
Now think about that for a moment. Are you already wavering as to whether you should carry on reading this or not? Are you thinking that I’m wasting your time by not getting to the point? Just what is it that I’m trying to say? Well I’ll tell you: At every single moment of every waking hour you are making a choice and it is you that is in control of every one of them. It may not feel like it but it’s true.
Sure, there will be occasions when we will be placed in awkward situations by other people that we don’t want to deal with but it is us that writes the next scene. For example my boss could fire me. What would I do? I may get upset or angry or violent. I may be philosophical, rational or pleased. Hey, you always said you wanted to leave that crumby job.
Do you see what I’m saying? I’m faced with a situation, I react to it. The question is what reaction will it be?
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Posted in career, Personal Blog, Planning, Research, training, Writing | Tagged: career, communication, decision making, goal setting, journalism, life coaching, time management, Tony Robbins, training, Writing | Leave a Comment »
Posted by jorbell on August 31, 2009
This Friday represents the 20th anniversary since I became a graphic designer or to be more precise, a Desktop Publishing Operator. Back in those days it was fairly low-level stuff where most of my work was done using drawing boards and camera ready artwork using spray mount and overlays and only sporadic use of a Mac Plus computer. It is still amazes me how we ever got anything done back then. We even needed the printers to send out someone out to collect the artwork – none of this uploading and downloading and the web? That was just a spot in the corner of the office that none of the cleaners could reach.
Just to give you a bit of background, in the summer of 1989 I was in a menial office job counting travellers’ cheques for Thomas Cook. Basically I had to make sure that the cheques returned from branches around the UK matched in value to that listed on the branch remittance. Not exactly challenging unless you were working in Japanese Yen with multiple noughts but an OK job for a while. It wasn’t what I set out to do but that’s where I’d ended up.
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Posted in career, Design, Marketing, Personal Blog, training | Tagged: Accreditation, CIM, Design, Marketing, training | 2 Comments »