Orbell Communications

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Frankie say…Marketing!

Posted by jorbell on October 12, 2009

The 1980s pop group, Frankie goes to Hollywood, are back in the public eye with a remix of their classic track, Relax, and a new Best of collection called Frankie Say Greatest.

The marketing for this has been interesting. It has come on the back of the Virgin TV advert and commemorates the 25th anniversary of the bands debut album, Welcome to the Pleasuredome. Singer Holly Johnson’s solo albums are now all available to download online for the first time with physical CD reissues planned for next month I understand.

A few weeks ago there was a teaser campaign with Frankie Say Coming posters across London and last month the Frankie Say T-Shirt was the focus of 25 years of British fashion design. Not only that, CD promos of 11 remixes of Relax have been circulating and unsurprisingly these tracks can now be found on the net. This was always likely but is it all a ploy by generate interest? If that was the case it has certainly worked.

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Publishers trying to find new ways to get readers to share their content

Posted by jorbell on October 8, 2009

Article Source: www.newfiction.com

Publishers, meanwhile, are devising ways to persuade readers to share more, in much the same way they use “search engine optimization” strategies so search engines will rank them higher in search results. A personal recommendation, they say, can be just as powerful as a referral from Google. “If a link is coming from a friend, you are probably going to trust it more than if it comes from Google, saying, ‘This is what you should visit,’ ” said Jay Meattle, founder of Shareaholic, a year-old start-up offering free sharing software that plugs into the Firefox browser.

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When does a newsletter become a magazine?

Posted by jorbell on July 10, 2009

HotLINX - a company newsletter or magazine?

HotLINX - newsletter or magazine?

When our company newsletter first launched in the year 2000, it was issued as an occasional, member only document. Over time it has developed to become a regular quarterly publication read by stakeholders right across the Internet industry.

Traditionally the newsletter contained just eight A4 pages with a print run of around 500 copies but it now maintains a 16 page format with an increased circulation of 1250. Each issue is now also downloaded a further 1000 times a quarter from our website.

I’ve noticed that despite the increased number of pages it is still referred to as a newsletter which doesn’t bother me greatly but I personally think it is far more than that. Maybe I’m getting a little defensive because I design, write and sub-edit the thing.

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Worker confidence ‘takes 30,000 hours’

Posted by jorbell on June 14, 2009

From www.smallbusiness.co.uk

Workers do not feel totally confident about their work skills until they reach 37 years old, research claims.

A YouGov survey of 2,100 employees, commissioned by Standard Life, reveals that workers expect to put in the equivalent of around 30,000 hours on the job before they become completely comfortable with their skills.

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Alphainventions.com – Get your new blog viewed instantly

Posted by jorbell on December 17, 2008

I would like to tell you about a neat little website that allows users to get instant views on your new blog posts. It is called alphainventions.com and is a bit of an enigma.

It’s creator is Cheru Jackson who describes himself as: “a regular working guy with an apartment and an old car with a big imagination”.

Cheru spent three months providing the coding a system where users could simply add a URL to their latest blog and see it added to loop of new blogs which appear in front of site viewers. The pages don’t remain on screen for long but if you have an interesting title, your page WILL be clicked upon.

On Cheru’s blog he provides a detailed explanation about Alpha Inventions:

If you update or publish your blog at the same time my visitors are browsing blogs in my site then my visitors will get a chance to see your blog in real-time. BAM! (the entire blog is in their face instantly) It’s not even annoying to watch.  Is it alpha addicts??

I also provide a link to your blog in case they want it to open your blog in a new window, or bookmark your blog . The links provides your title, and description to help my visitors get a better understanding on what your blog is about, and get more interested. Alphainventions.com is useful for wordpress.com , typepad.com, spaces.live.com, and blogger.com I love it, and want to grow it like a tree. Yahh!

To get more traffic from alphainventions.com just keep your blog updated or go to the homepage, and notify readers about your blog. It’s so simple.

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