Orbell Communications

Communicating Your Message

Archive for the ‘Writing’ Category

Design, Copywriting and Marketing services at a fee YOU set!

Posted by jorbell on September 26, 2010

Many companies in these troubled economic times are finding it increasingly difficult to advertise their products and services effectively due to rising operating costs. The temptation is to try and save money by doing it yourself but this can be a false economy as any marketing strategy needs to be carefully considered to ensure it achieves the maximum impact. In an offer designed to give your business the best chance of success I am offering my services in a special ‘try before you buy’ way.

Here’s the marketing spiel…

Do you have a job or task which you want taking off your hands? Has it been sat there for weeks or months just gathering dust? What would you give to just to get it out of the way so you can move forward again.

Do you need a logo creating or a leaflet designed? What about some advertising or brochure copy? Maybe you need assistance with social networking strategy or someone to review your website who will see it with fresh eyes?

Basically I will undertake any project for you and will do it for whatever you think it is worth. If you don’t feel what I have done is right for you or your business then you can decide to pay nothing. It’s that simple.

HotLINX22 cover

HotLINX issue 22 - Download available now

You can see an example of my work by downloading a copy of the company magazine I design and write for.

Two decades of design and marketing experience is at your disposal. You – or any of your friends and associates for that matter – could be about to net yourself a bargain! Just use the contact me facility at the top of the page to put in your request.

Offer available until the 24 October 2010.

Posted in branding, Business, communications, Design, Marketing, public relations, social networking, Writing | Tagged: , , , , , , , , , , , , , , , , , | Leave a Comment »

7/7 – The London Bombings, 5 years on…

Posted by jorbell on July 7, 2010

July the 7th 2010 is the 5th anniversary of the London bombings where 52 people were killed in four separate but co-ordinated terrorist attacks. I would like to take the opportunity to reproduce one of my articles that was written about those tragic events that seeks to explain how small, seemingly meaningless, decisions, can have a massive impact on people’s lives.

None of us are here forever but we still change the World

Where we are in our lives today is essentially the end results of two seperate series of actions that run alongside each other. One is based on our own internal decision making and how we react to the situations we are faced with and the other are the external events over which we have absolutely no control. Making the distinction between them both is very important.

What is difficult to comprehend is that what happens to us today could be traced back to borderline decisions made hundreds and thousands of years ago. The future changes with any decision any of us make no matter how trivial it seems in the greater scheme of things.

If we think back to the London bombings in July 2005 we can look at many peoples lives completely changed, not just for the unfortunates who were killed and injured, but for the family and friends who have had to deal with the aftermath. In fact we’ve all been affected in some ways because our attitudes will change with respect to travelling in London and what we feel for certain members of society, it can’t not have an impact.

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Posted in events, News, Personal Blog, Writing | Tagged: , , , , , | 2 Comments »

Design, copywriting and marketing services available – YOU set the fee!

Posted by jorbell on March 12, 2010

NEW OFFER FOR AUTUMN 2010

How about this for an offer? Up until the end of March September 2010 I am offering up to 5 hours of design, writing and marketing time per person at whatever price you want it to be!

Do you have a job or task which you want taking off your hands? Has it been sat there for weeks or months just gathering dust? What would you give to just to get it out of the way so you can move forward again.

Why am I doing this? Well, why not? There’s honestly no hidden agenda so what do you have to lose?

Take a look at my About page profile and other blog entries – is there anything there that you feel you could tap into that would make life a little easier for you? Do you need a logo creating or a leaflet designed? What about some advertising or brochure copy? Maybe you need advice on social networking or someone to review your website who will see it with fresh eyes?

In summary I am offering up to 5 hours of my time for a fee that YOU decide. You don’t even need to pay up front. What you pay will be the price that you think the work is worth. Come on, what do you have to lose?

If you have such a task in mind or any questions please use my Contact Me page to get in touch – I’ll be happy to help in any way I can.

Posted in branding, Design, Marketing, social networking, Writing | Tagged: , , , , , | Leave a Comment »

How to be Brilliant by Michael Heppell and other stories…

Posted by jorbell on March 7, 2010

How to be Brillant by Michael HeppellI’ve become a bookworm these past few weeks reading a variety of books from educational, biographical to the downright silly. Normally I’m someone who takes one book, reads it, then gets another but not at the moment. Today I finished the second volume of the Michael Palin diaries 1980-1988: Half way to Hollywood which has taken me since to Christmas to complete.

In between I’ve also be reading Outliers by Malcolm Gladwell, various books on money and finance plus the utterly bizarre Potty, Fartwell & Knob: Extraordinary but true names of British people by Russell Ash. I talked about Outliers in an earlier post but the Russell Ash book is one of those which I keep lying around to inject some humour if a day threatens to get too serious. I have an old book of newspaper and magazine misprints for just the same reason and I never tire of reading them.

Another book which I’m only now getting into is How to be Brilliant by Michael Heppell. I really like his tone of writing and simple method of getting his point across. For a flavour of the book here is what the Amazon sales page and book blurb has to say about How to be Brilliant:

Product Description

For many of us, being ‘good’ isn’t really good enough. We want to make the very best we can out of our lives – to achieve all we can achieve and be the best we can be. We want to be Brilliant. This book will give you tools to find out what point you are at now, understand where it is you want to get and develop strategies and powerful methods to get you there. As quickly as possible and as economically as possible with as much fun as possible.

The book uses many clear examples and stories to show you how to overcome barriers that hold you back. You’ll learn how to develop a clear vision for a brilliant future and communicate with your friends, family and colleagues at a higher level.

From the Inside Flap

Would you rather be a good salesperson or a brilliant one? A good manager or a brilliant manager? A good friend or a brilliant one? Some areas of your work and life might need a bit of help – others you might think are pretty good. But even the good bits could almost certainly be better. It’s time to make the next step up and really shine. This book provides a complete practical guide to give you new levels of energy , enthusiasm and inspiration. You’ll be amazed what a difference it will make. Ready to be brilliant?

Just now I went and looked at Michael Heppell’s website and I see that there are many free resources available including bonus chapters, audio files and an interactive wheel of life. They really are worth a look.

Posted in books, Personal Blog, Writing | Tagged: , , , , , , | 1 Comment »

An Identical story with two different writers – “How odd”

Posted by jorbell on March 3, 2010

Last week I wrote and issued a press release on behalf of the London Internet Exchange (LINX). The story was about how one particular LINX member, Bhutan Telecom, had achieved such success since joining the exchange in 2008 that it had to significantly upgrade its network capacity.

The reason I mention this is not because of the topic itself but more on how it was reported in the trade press. Many news sites publish news stories word-for-word from the original press releases and it seems noticeable that a journalistic spin is becoming a little harder to find these days. Personally I’d rather see comment and debate on an announcement we’ve made even if it leaves you open to misinterpretation.

Whenever I see one of our press releases presented with a new title I expect to the content to be different too. It doesn’t always apply but more often than not it does. When it isn’t it’s disappointing but I can live with it. What disappoints me more is if an article has a byline with a journalists name when it is not their own work.

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Posted in Business, communications, Internet, Marketing, Online, public relations, Publicity, Writing | Tagged: , , , , , , , | 1 Comment »

HotLINX, the Magazine for the London Internet Exchange, is 10 Years Old This Year

Posted by jorbell on February 24, 2010

HotLINX21

HotLINX magazine

One of my tasks in recent weeks has been the co-ordination and design of the latest edition of the London Internet Exchange’s membership magazine, HotLINX. When the first edition was published in the year 2000, it was intended to be an occasional, LINX member only newsletter. Over time it has developed to become a regular quarterly publication read by stakeholders right across the Internet industry.

Articles have covered technical and regulatory news, LINX member stories, event reviews, meeting sponsor advertorials, opinion pieces and helpful ‘How to…’ guides. Recipients include LINX members, vendors, colocation providers, news agencies as well as government officials and policy makers concerned with Internet regulation.

Traditionally HotLINX contained eight pages with a print run of just a few hundred copies. Following the success of the relaunch issue in August 2008, it quickly expanded to 12 and then a 16 page format with an increased circulation of 1250 printed copies distributed to some 50 countries worldwide. Then, in November 2009, LINX commemorated its 15th anniversary with a special edition of the magazine and made all archive issues available for download, some for the very first time.

The latest issue, HotLINX21, went online at 9.45am on Thursday 18 February and, as I type, has had over 450 downloads. This has helped all downloads break the 12000 barrier since August 2007. While these are not huge figures they have been seen in the context of the target audience and the rate of growth over the past year.

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Posted in Business, communications, Design, Internet, Marketing, News, newsletters, Online, social networking, Writing | Tagged: , , , , , , , , , , , , , , , , | 2 Comments »

Don’t just read the news, plunder it!

Posted by jorbell on February 1, 2010

There has never been a time in history in which news is more readily available. Forgetting traditional newspapers and magazines for moment we have television, radio, Internet and simple word of mouth but this barely scratches the surface as to what is available.

In the online world there are dedicated news websites, specialist industry forums, comment through blogs and the growing impact of social networking which makes certain news stories almost inescapable. It can be overwhelming if we take this information at face value but how we digest the detail could yield a host of different business opportunities.

What I encourage readers to do is once you’ve understood the message of a story is to go back and look for those opportunities. Would the writer be a useful contact or is there a person or organisation in the article itself be worth speaking to?

No? Look a bit deeper. Does it mention an event you could attend or a shortage in equipment or skills that could be solved by your involvement?

Maybe not. What else is happening then? Is a company implementing a campaign that you could adapt for your own purposes? Is there an emerging market you haven’t considered before?

It doesn’t have to be specific to your market but could be a simple story in your local free paper. Make a point of trying to find the opportunity in every article on a single page even if most are unworkable. What it does is make the brain think a bit differently to the norm and as a result the big chance may just come your way.

Posted in Blogging, branding, Business, communications, Internet, Marketing, News, newsletters, Publicity, social networking, Writing | Tagged: , , , , , , , , , , , , , | 2 Comments »

New Year Chaos and New Year Reading: Outliers by Malcom Gladwell

Posted by jorbell on January 14, 2010

Here we are in the middle of January and I find myself being pulled around in all directions.

The company I work for will be moving offices shortly but we still don’t know on what date which does make it tricky to plan anything. I can’t get fully into the design and layout for the new HotLINX because I’m caught up with a variety of PR work and event organisation and then we’ve still got the grim weather in the UK to deal with.

Are these excuses? OF COURSE THEY ARE!!!

But I’m fighting back! Today I started reading Outliers: The Story of Success by Malcom Gladwell on the bus into work. At least I’m using that so-called dead-time effectively and positively.

This particular book looks at how certain circumstances in formative years play a lot bigger role in individual success than we might otherwise give credit for. It also says that it isn’t just natural talent that’s the key – it takes hard work and dedication and even mentions a figure of 10,000 hours ‘practice’ in 10 years to master a particular skill.

Mozart has already been given a hard time because his early works as a six year old weren’t exactly compositions but arrangements of other people’s material. What is widely regarded as his first outstanding piece wasn’t written until he was in his early 20s. A little harsh on a child prodigy but I get his point.

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Posted in Personal Blog, Writing | Tagged: , , , , | Leave a Comment »

TV Comedy and the Digital World

Posted by jorbell on December 11, 2009

Not so much a marketing and communications blog post but a comment on British situation comedy, broadcasting and how we as individuals have changed over the last generation. This was inspired by a blog post on BBC Writersroom by Michael Jacob, a leading comedy bod at the Beeb. In it he refers to a new sitcom called Big Top and says:

As is traditional with virtually every new BBC1 sitcom, Big Top has received a massive critical kicking, both in newspapers and on writers’ forums. I can never quite understand the snobbishness of aspiring comedy writers, who tend to unite in loathing any show which is popular with audiences. Two Pints and My Family spring immediately to mind.

Personally I cannot comment on this particular show as I haven’t seen it but I found what he said and the way he said it particulalrly interesting. I understand what Michael Jacob is getting at and I agree with him to a point but I think there is far more to this story than there is at first glance.

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Posted in Blogging, External Blogs, Internet, Online services, Personal Blog, Writing | Tagged: , , , , , , , , , | Leave a Comment »

Using material from other websites in your blog

Posted by jorbell on October 16, 2009

OrbellComms (OC) is here to provide a marketing and communications resource which interests and informs its readers. This why I include not only my own articles but material from other sites which I think should have a wider audience. On an earlier blog post I was asked in the comments section about permission to quote content on their own site. Personally I don’t have a problem with people doing that with copy that I have written myself just as long I’m given a name check and a back link to this blog but what if it isn’t mine?

To be clear as to what is and isn’t OC written copy, look at the top and bottom of any blog post – if it lists a persons name or the title of a website this is material I have reproduced from elsewhere. I have given credit to the authors and/or websites in every instance and provide links back to the original material. It is very important that the people who have done the work do get that acknowledgement.

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Posted in copyright, Internet, Writing | Tagged: , , , , | 2 Comments »